Kimberly Clark launches campaign for pharma industry on sterile apparel
In an industry with no margin for error, contamination in labs and cleanrooms leads to low productivity, product recalls and even closures. Kimtech, the scientific...
Category: Asia
Consider iProspect bolsters leadership team
Consider iProspect, Dentsu Aegis Network Malaysia’s digital marketing agency, is starting the year strong with four senior hires throughout the last four months. Spearheading the...
Data pick of the day: 64% 16-24s watch TV on a traditional set
With the emergence of TV streaming devices and the rise of OTT apps in the recent years, the TV content viewing habits have changed considerably....
#sowhoknew: Top 10 New Year resolutions from LinkedIn users
Just before Christmas, I crowdsourced the LinkedIn community to see what their business based New Year Resolutions were going to be and I have compiled...
How Swarovski is winning over Chinese customers on WeChat
Swarovski spent the Christmas holiday gunning for Chinese customers on WeChat. The luxury brand launched a campaign on the China-based social and messaging app to...
With multiplatform the new reality, Astro Radio drops ‘FM’, refreshes 11 brands
Astro Radio is dropping the suffix “FM” across its 11 brands with new reality that radio has moved beyond audio. Via DNA
AIMS looks back on 2017 and looks forward to 2018
AIMS finished 2017 on a strong note recording double digit revenue growth Via DNA
Reporters, once set against paywalls, have warmed to them
In 2017, Neil Chase, executive editor of the Bay Area News Group, gave his Mercury News staff plastic funnels imprinted with the words “awareness, engagement,...
The things we lost in media and marketing in 2017
Tom Petty. Gregg Allman. AOL Instant Messenger. These are just a few of the bright lights that went out in 2017. As we head into...
Dollar Sign Signals Headaches for Mobile Marketers with Unresolved iOS 11.2 Bug
Just how widespread is a new bug in Apple’s latest iOS 11 update (iOS 11.2)? According to freshly published data, the bug in question —...
Teach on Mars to Exhibit at CES 2018 in Las Vegas.
An innovative exhibitor is inbound for the must-attend event for innovators in the global electronics and high-tech industries. CES is the world’s largest consumer technology...
MDEC Americas accelerates process of discovery for Malaysia
DNA spoke to Dan Khoo, President of MDEC Americas on the efforts to promote Malaysia as the gateway to SEA’s startup ecosystem and digital economy....
Tripfez looks to integrate more tech in coming year
Having met its strategic growth goals for the year, the travel startup is gearing up for more growth in 2018. Via DNA
Report: How leading brands are using tech platforms to produce impactful visual content
The post Report: How leading brands are using tech platforms to produce impactful visual content appeared first on Digiday. Via DigiDay
Week in Review: SMEs gradually coming around to seeing value of digital
Karamjit Singh feels that SMEs, specifically those in services sector, are gradually starting to adapt their businesses to digital. Via DNA
DNA Review: The Gear Sport strikes a balance with size, style, quality
Edwin Yapp takes the Gear Sport for a spin (and swim) and discovers it to be a great compromise between size and style. Via DNA
