APAC CMOs underline digital transformation as key role for marketers
Globally, eight out of 10 CMOs surveyed recognise the imperative to transform the business in the face of digital disruption, as well as taking more...
Category: Asia
Berjaya Sompo champions Malaysians wellbeing through music & laughter
Berjaya Sompo Insurance Berhad (“Berjaya Sompo”), a general insurance provider in Malaysia, is embarking on a long-term effort to promote health and wellbeing among all...
Havas Media Group launches new global operating system Mx
A desire to respond to complexity and a need to rise above the “how” of data and look at the “why” of human insight lie...
Dentsu Grant Group launches Amnet operations in Sri Lanka
Dentsu Grant Group has launched Amnet, the programmatic platform from Dentsu Aegis Network, in Sri Lanka. Amnet comprises a team of programmatic experts from the...
‘This is a bet for us’: BuzzFeed looks to blend video and experiential with Internet Live
Digital-native publishers such as Complex and Refinery29 have had success bringing their brands to life with events. BuzzFeed’s attempt at this involves taking internet culture...
Facebook tells brands to bring their best game for 2020’s sports events
Marking the one-year countdown to one of the world’s most popular sporting events, Facebook has launched a new digital campaign to help advertisers prepare for...
Wavemaker boosts Indonesia & South Asia teams
Wavemaker, the global media, content, and technology agency, has appointed Ajay Gupte (pictured) as the Chief Operating Officer for Wavemaker, South Asia, and Amir Suherlan,...
Japan Airlines picks Ogilvy Singapore as AOR
Ogilvy has been appointed as the Agency of Record for Japan Airlines in the Asia Oceania Region, following a competitive pitch. The appointment will see...
UM closes offices worldwide for 2nd Annual Global Impact Day
UM, the global marketing and media agency network of IPG Mediabrands, has launched its second annual Global Impact Day. More than 80 UM offices worldwide...
Vivo kicks off ‘stylish, youthful’ series with the new S1
The mid-range device with three cameras is said to stand at the convergence point between technology and fashion. Via DNA
Naluri exceeds target to raise US$1.5mil in Pre-Series A funding
First Malaysian startup accepted into the StartX’s founder community via the Spring 2019 cohort. Via DNA
Marketing survey: Balancing productivity and creativity
The post Marketing survey: Balancing productivity and creativity appeared first on Digiday. Via DigiDay
#sowhoknew: ‘Amazon Prime Day’ is now the biggest shopping event in history
Last week Amazon Prime Day became the largest shopping event in history by selling more products than last years Black Friday and Cyber Monday combined....
Carousell names new MD for Advertising
Carousell has appointed JJ Eastwood as Managing Director for Advertising. JJ will be responsible for building commercial relationships with brands, and leading Carousell’s advertising sales...
Hearing Australia celebrates sound with new brand identity & campaign
Hearing Australia has unveiled a new identity and supporting campaign that ‘Celebrates Sound’ – representing its remarkable work and research – all developed by leading...
FCB Kuala Lumpur bags 3 new accounts
FCB Kuala Lumpur’s new business momentum continues unabated with a number of new agency-of-record wins. Beginning with SHARP who has brought on FCB to handle...
