Digiday Research: Marketers’ transparency fears are leading to renegotiated contracts
At the Digiday Media Buying Summit in March in New Orleans, we sat down with 63 media-buying executives to learn about advertisers’ media transparency fears....
Category: Asia
#sowhoknew: Are you ‘weird’ if you don’t use social media?
I shared a spoof video last week about a girl who is freaked out because her new boyfriend didn’t use any form of social media....
WPP’s revenue down by 4% in Q1 2017
WPP’s reported revenue for the first quarter is down 4.0 per cent at £3.555 billion while the reported revenue less pass-through costs down 5.1 per...
How McAfee got its Cybermum portal trending in India
The internet has gradually evolved towards self-expression and social interaction, where adolescents indiscriminately indulging in information exchange has bred to a hunting ground for cybercriminals....
WhatsApp’s co-founder Jan Koum quits Facebook
WhatsApp’s co-founder Jan Koum is leaving Facebook a few months after the other co-founder Brian Acton left late last year. Mr Koum said in a...
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads...
Investing in gold with EmasDigi
Aims to educate the public about gold as an investment and boost financial inclusion in Indonesia. Via DNA
Has cashless finally arrived in Malaysia? Not really
Table is set for e-wallets to grow, but appetite for physical cash is stronger. Via DNA
IPG Mediabrands & Omnicom lead Season 3 of India’s Top Digital Planners
BW Businessworld and Digital Market Asia hosted the third season of DainikBhaskar.com presents India’s Top Digital Planners at MTV Flyp in Mumbai on April 28,...
Digiday Research: Nearly 40 percent of retailers have a subscription product
At the Digiday Retail Summit in February in Austin, Texas, we sat down with 53 retail executives to learn how they’re employing subscriptions, addressing customer...
The Laws Of Attraction In A Mobile-First World
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers,...
Trust and transparency: The foundation for SEA’s digital advtg future
Unilever’s marketing supremo Keith Weed is never far from the headlines when it comes to the importance of building trust in digital advertising, and quite...
How Nike got footwear fanatics waiting in-line on Instagram
By tapping into avid Sneakerheads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the...
Kraft Heinz launches new biscuit brand Jif Jaf
Kraft Heinz has announced the launch of a new biscuit brand targeting young Chinese adults. KRAFT JIF JAF, a range of sandwich biscuits, wafers and...
Dentsu Isobar hires Emmanuel Flores Elias as Chief Business Transformation Officer
Dentsu Isobar has appointed Emmanuel Flores Elias as Chief Business Transformation Officer for Japan, effective immediately. In this newly created role, Mr Elias brings his...
Y&R Thailand appointed regional AOR for hospital operator BDMS
Bangkok Dusit Medical Services Plc (BDMS), Thailand’s private hospital operator, has appointed Y&R Thailand as its regional agency of record. Y&R won the business via...
