Category: Asia
Aaron Sarma exits AirAsia.com, mulls greater ecosystem role
Credits Malaysian ecosystem as instrumental in helping Vidi scale Via DNA
UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech
Change is afoot at the U.K.’s data protection watchdog, responsible for enforcing the General Data Protection Regulation. Top execs from the Information Commissioner’s Office have...
‘Everything has changed utterly’: The lost generation of journalists
Two years ago, Gail (names have been changed) felt like she was ready to step onto a bigger media stage. She had clips from a...
Why SD-WAN makes business sense
Ideal networking solution for organisation’s that have a cloud strategy in mind Via DNA
Telco Deep Dive 2019: Did fear kill Axiata, Telenor merger bid?
Did fear that Celcom’s talent pool and its predominantly bumiputera vendors would not be able to level up their game in a merged Celcom-Digi entity...
New Research Questions Asian Brands’ Omnichannel Readiness
It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across...
Bloomberg Media to double subscriptions this year
Bloomberg Media is on track to double its digital subscribers by the end of the year, with revenue from subscribers reaching double-digit percentage of total...
Telstra Vantage 2019: 5G Down Under
Australian telecommunication giant plans to expand to 1,600 5G sites in 35 cities by mid-2020. Via DNA
PIKOM’s Unicorn Tech Awards 2019 to recognize changemakers
PIKOM changemaker itself, becoming advocate & voice for members Via DNA
Is Lunchtime the new Primetime?
Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday...
The reality of data, technology and personalisation
Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information...
#mooinsights: Programmatic TV: Television buying of the new age
The world of Television was built around the concept of gross rating points (GRPs) – a rating system that was built to estimate an audience’s...
A Step-By-Step Guide to Conducting An Effective Social Media Competitive Analysis
Every business faces competition, regardless of industry. Gaining an edge over your competitors is essential if you want your business to succeed, but just knowing...
How Le Monde is using podcasts to drive digital subscriptions
French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions. The...
Are brands in APAC ready for the podcast explosion?
Do you only think about video when you think of content? Think again. Think audio. While the Western world is in the middle of an...
