Case Study: GP Batteries’ 330% site growth
Hong Kong – Hong Kong battery giant went up on e-commerce last summer and saw substantial growth after launching supporting digital tactics. Source: Marketing Interactive
Category: Asia
Where Brands Go Wrong With Apps
If you’re creating an app for every single campaign, then you’re not fully leveraging browser-based devices. Via digiday,com
Changi Airport Taps the Power of Photo-Sharing via Instagram
In this Q&A, Changi’s community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Source: ClickZ...
The social media agency war: Who’s winning?
Global – With social media budgets set to rise further, agencies are promoting their social media offerings, with pure play social media agencies gaining prominence....
ZO: What’s next for China online
Beijing – Online advertising expenditure will grow to more than RMB100 billion by 2015, ZenithOptimedia predicts. Source: Marketing Interactive
Disney takes Google by storm
Global – Disney has partnered with Google Chrome to make a virtual storm – similar to the one that transported Dorothy to Oz – to...
Two Days Left To Enter Mob-Ex
Singapore – Agencies and industry professionals keen on entering the inaugural Mob-Ex Awards have two more days – until midnight on Friday, 15 February –...
Ad spend on Android jumps 378%
Hong Kong – Android has overtaken iOS as the most popular smartphone operating system and is attracting more ad spend over 2012, AMAZE Mobile Media...
Y&R ties up with Hancomm
Korea – Y&R Singapore has entered into an affiliate agreement with one of Korea’s top 10 advertising agencies Hancomm as it expands beyond South Korea...
5 Ways Brands Are Cutting Out Agencies
Brands are no longer OK with having a middle man. Via digiday,com
Mobile Payments See Flowering Success for Valentine’s Day
Swift and secure mobile payment options have made Valentine’s Day sweeter than ever for those sending flowers to their sweethearts this year. At MMW, we...
Infographic: Exploring the Quality and Our Understanding of Mobile Data Services
A new Citrix ByteMobile Mobile Analytics Report is providing insight into mobile subscriber behavior and related factors that determine quality of experience (QoE) for mobile...
5 Baidu SEM Tips from the Pros
The key to success with Baidu SEM is to be able to outperform your competitors. Consider these 5 tips. Source: ClickZ Asia
Publishing Design Disasters
Publishers are constantly figuring out what works on the Web. Here are five examples of publishers still on the hunt for a better design. Via...
Content Marketing for Brands: Q&A with Ginzametrics
Ginzametrics CEO explains the differences in how content marketing plays out between Asia and the U.S. Source: ClickZ Asia
Verve Mobile Addresses The State of ‘Location Powered Mobile Advertising’
On the eve of the State of the Union address, Verve Mobile is publishing a national address of its own. This one, however, pertains to...
