Digiday Research: Five key trends that will shape media and marketing in 2019
2018 was a year of swift change as some ad-supported media struggled and pivoted to new revenues streams, Amazon emerged as a viable third challenger...
Category: Asia
CIMB’s dark weekend
Plagued on social media by allegations of multiple security issues over weekend of Dec 15/16 Via DNA
Ata Plus: Now anyone can be an angel investor with equity crowdfunding
Allows individuals to invest in early stage companies that have potential to grow. Via DNA
Breaking through the noise: When consumers are most receptive to content
Jill Siegel, Director of Research, Xandr With more content available than ever before, consumers are inundated with choices for how they spend their free time....
#sowhoknew: Do you talk business bullchic?
Have you noticed recently how a whole load of new bullsh!t expressions have started infiltrating the office? It’s not sufficient that we pepper our daily...
Newell Brands picks WPP as its communications partner globally
Newell Brands, a consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review of some of...
Mindshare APAC boosts senior management team
Mindshare, the global media agency network, has made two major leadership appointments to its leadership structure in Asia Pacific. The first is the elevation of...
Big data and analytics trends for 2019
2019 will be a year where businesses won’t doubt the need of analytics in the decision-making process. Via DNA
Game Review: Earth Defense Force 5 evokes that B-movie vibe in a good way
Old is clearly gold as space aliens try to take over the Earth… again. Via DNA
Harnessing programmatic solutions for a better music streaming experience
A mere buzzword five years ago, programmatic has grown to become a significant force in today’s advertising ecosystem. Programmatic spending has reached $25 billion in...
Why personalisation is your saviour & who’s really doing it
With nearly 4.5 Billion active internet users consuming content at a rate never known to humanity, brands & platforms are all fighting for the same...
Netflix is the most loved brand on Facebook: Report
Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific,...
foodpanda launches real-time campaign for ‘Pick-Up’
Dentsu Aegis Network’s media agency – Vizeum and out-of-home agency – Posterscope, launched a media-first, out-of-home campaign for foodpanda’s latest feature ‘Pick-Up’. The activation was...
Over 400mn people spend a minute on FB Watch monthly
In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it...
‘In-house marketing is complicated’: Insights from the Digiday Brand Summit
Brands face some tough decisions ahead. In 2018 their demands for better control over the marketing landscape — from their agency partners to platforms —...
Review: Second time’s the charm for Asus ZenFone Max Pro M2
Taiwanese device maker has been hard at work clawing its way into the smartphone arena this year. Via DNA
