Israeli Chocolate Brand Takes a Tip from Katy Perry
It seems WhatsApp — the free international texting and chat app that was featured in a recent Katy Perry video — is the place to...
Category: Asia
SpotXchange launches video ad platform
Regional – Digital video ad marketplace SpotXchange has launched a platform for publishers to connect with buyers on a central hub, touting it as the...
Facebook Video Ads Draw Agency Skeptics
Facebook is getting closer to rolling out its new video ad product, with which it hopes to cash in on the growing advertiser demand for...
Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest estimates of Kantar Media, the...
No Interested Buyers for BlackBerry?
Executives at BlackBerry may find that it’s exceptionally difficult to sell the company… especially when there are no eager buyers. According to published reports Monday,...
With IPO Imminent, Twitter’s Ad Challenge Looms Large
It may be official that Twitter plans to go public, but let’s not forget there’s nothing official at all about its revenue model. It is...
SIA hunts for digital help
Global – Singapore Airlines is on a hunt for a new agency to push its online presence. More details here. Via Marketing Interactive
Ogilvy takes a stake in digital firm PennyWise
India – Ogilvy & Mather has taken a majority stake in PennyWise Solutions, a digital technology and production company based in India. Via Marketing Interactive
Sa Sa adds lifestyle appeal to its brand
Hong Kong – Sa Sa has launched its first concept store Sa Sa Supreme, adding a range of lifestyle elements from a cafe to beauty...
Coke, BBH run a hackathon
Singapore – Here’s what the three-day hackathon looked like. Via Marketing Interactive
What to Expect From Instagram Ads
Get ready for promoted Instagram hashtags and accounts, as well as brands you don’t follow popping up in your feed. Last week, Instagram’s director of...
mobileStorm Teams With Locaid to Revolutionize Mobile Marketing for Casino, Online Gaming Industries
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change...
GSMA Seeking Entries for 19th Annual Global Mobile Awards
Overshadowed on Tuesday by headlines from Apple and the new iPhone 5S and iPhone 5C, GSMA had an announcement too on that occasion. The GSMA...
Things We Learned: Sometimes Brands Should Keep Quiet
Tina Brown’s exit stage left from The Daily Beast could mark the end of an era in media. The buzzy success she had with Vanity...
Thrillist Grows Up – and Out
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
