Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands...
Category: Asia
How RTB can help in global mobile inventory monetisation
Monetising digital inventory has been one of the key issues facing businesses for a while now. Even as various online platforms are now seeing some...
Data pick of the day: WhatsApp now used by 19% onliners
Outside of China, 19 per cent of adults aged 16-64 are monthly users, representing a 30 per cent rise compared to six months ago. Perhaps...
Week in Review: TeAM in angst over Gen Y disconnect
Karamjit Singh feels the Technopreneur Association of Malaysia need not despair over its inability to connect to Gen Y. There are other generations of entrepreneurs...
MMA Debuts Info-Packed Mobile Marketing ‘Case Study Hub’
Consistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they...
Meet the finalists for Pornhub’s new creative director
Based on the caliber of finalists in Pornhub’s competition for its creative director, it seems the porn industry is no longer a haven for society’s...
eBay hack: Offer of Malaysian account details not authentic (Update 2)
Following the disclosure by online marketplace eBay this week that hackers had gained access to the personal data of customers, offers to sell the data have surfaced...
Contactless payments: Ecosystem cooperation key to success
MasterCard optimistic on overall contactless payment use Via DNA
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp. was ordered to pay a...
Disrupt #18: Professional PR help, do you need it?
Sooner or later, startups will need professional PR help Via DNA
Hackademy not just another 'hit-and-run' hackathon
Besides prizes, winning team may also be incubated by Gush Ventures Via DNA
WTF is cross-device tracking?
This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of...
How well does Asia Pacific resonate in sports?
As audiences anticipate the opening of the Singapore Sports Hub and the arrival of World Cup, SAP has looked closely at how well the Asia...
Google beats Apple to become world’s most valuable brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014, according to BrandZ Top 100 Most Valuable Global Brand ranking,...
Why Mizone’s #FresArt is the fun hashtag today
As Mizone gears up to launch a variant of its beverage brand Fres’in, the company has looked to Twitter in an engaging exercise, where Twitter...
Data pick of the day: 59% of FB’s active users visit it more than once a day
Facebook can boast the most engaged membership base. Around 59 per cent of its active users say that they typically log on more than once...
