Sony Pictures hack the ‘perfect APT story,’ says ESET
The Sony Pictures Entertainment hack was an incident that one could only be described as the ‘perfect Advanced Persistent Threat (APT) story,’ according to Juraj Malcho,...
Category: Asia
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Direct collaboration improves ad performance
As focus on programmatic media buying grows, marketers are looking to come up with a winning formula for advertising success. While there are many factors...
Airtel eyes share in Skype, Viber’s pie; to charge separately for VoIP calls
Airtel has decided to charge Voice over Internet Protocol (VoIP) calls separately under its new tariff plans. “All Special Tariff Vouchers (STVs) for data services...
Smaller screen size gets big for mktg in India
The digital story in India has evolved over a period of time, today home desktops do not mark the digital development of an individual but...
Week in Review: Malaysian ecosystem still reliant on govt
It may be an inconvenient truth but as we are on the cusp of 2015, the Malaysian Government still plays a key role in the...
MyIPO: IP marketplace model needs private sector input
The Malaysian Intellectual Property Corporation (MyIPO) is inviting industry players to come forward and help shape the ideal model needed for the pilot IP Marketplace...
2014: Our favorite creative from around the world
This is the fourth installment of Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe, and the last one...
Rakuten to focus on strategic partnerships to empower Malaysian SMEs
Japanese electronic commerce and Internet company Rakuten Inc, via its e-commerce platform Rakuten Online Shopping, is seeking out partnerships with both public and private sectors to grow...
goSwiff unveils new suite of professional services for banks and MNOs
Global mobile commerce and marketing services provider goSwiff unveiled a new line of professional services for banks and mobile network operators (MNOs). Via DNA
Affle’s Anuj Kumar on why mobile is important for brands
Affle, a digital services company based out of Singapore has been in the market for over eight year now. Its key businesses revolve around mobile...
DMA Digital Diary: ‘Tis the season to be jolly
The halls are decked and the gifts are packed. With the festive season around the corner, Christmas shopping surged in the last few weeks in...
Top ten apps for 2014
As Asia became a mobile first market this year, digital and mobile was high on priority for marketers and consumers alike this year, whether it...
Data pick of the day: 58% users worried about online privacy
Globally, 58 per cent of the online population now agrees that they are concerned about the internet eroding their personal privacy, which is up from...
Battle of the Holiday Platform Hulks as Twitter, Facebook Seek Holiday Season Advertising
What company is getting the lion’s share of holiday marketing attention this year? It’s Facebook, according to recent surveys. A mere two years ago, 51...
All Day: From viral Twitter feed to media company hopeful
Only in today’s digital media climate can a couple of college-age kids with popular Twitter accounts raise $2 million to launch a full-fledged media company. Xavier...
