Top trends for mobile marketing in 2015
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future...
Category: Asia
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7...
Lockdown by WhatsApp for third party app users
Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
Disrupt: Batten down the hatches, gonna be a bad year
Malaysia is going to be hit by a macro-economic triple-whammy this year that is going to create an adverse impact on the economy and affect...
Alpha7 kicks off ‘COO-as-a-Service’ offering for SMEs
Singapore-based tech consultancy startup Alpha7 has launched a cloud-based computing platform to help small and medium enterprises (SMEs) deal with the increasingly complex and costly...
Inside Snapchat’s original media ambitions
Snapchat wants to be more than just a distribution channel for other media companies; it’s planning on becoming a publisher itself. When Snapchat launches its...
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Corporations the missing link in accelerator ambitions: IDA
Corporations bring three crucial opportunities to the table: An established customer base; existing infrastructure; and deep domain knowledge of their respective industries. By engaging with...
Frost & Sullivan banks on its Tech Vision
Frost & Sullivan has now been focusing on helping its clients through its Tech Vision analysis that identifies 50 disruptive technologies, and the opportunities that...
Edwin: My Fave 5 of 2014
43-year-old giant re-invents itself; AWS to be more enterprise-centric Via DNA
Facing backlash, MyEG defends deal with Malaysian govt
MyEG, one of the largest publicly-listed tech companies in South-East Asia, has come out in an attempt to clear the air over its appointment as...
Data making a difference: Going beyond personalisation
Data explosion With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. As the digital footprint of the society...
#mavericksindigital: 2015’s first dose of RTM, this time by L’Oreal
Girls, it’s shopping time. L’Oreal kicked off the New Year in style at the recent Golden Globes held on January 11, 2015 in Los Angeles....
White Rivers Digital’s Shrenik Gandhi on data analytics
White Rivers Digital is a two-year old full service digital marketing agency which has seen a 67 per cent growth year-on-year. “We do social media...
Getting app marketing right
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
