Focused on customer experience, APAC marketers dial up mobile-first strategies
As companies decisively move to make exceptional customer experience (CX) a point of differentiation for their brand, a study by Econsultancy in partnership with Adobe...
Category: Asia
Vincent Digonnet named global Chief Growth & Transformation Officer, Razorfish
Razorfish has promoted Vincent Digonnet, former Executive Chairman APAC, to a new role in Razorfish’s International network, Chief Growth and Transformation Officer. In this new...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
F&B outlets experiment with drones and robots as waiters
Staff crunch can be alleviated with flying robot waiters, says Timbre Group Via DNA
Digi capitalises on data market
Mobile operator Digi.Com Bhd’s efforts to focus on the data business and improve the mobile Internet experience appear to be yielding positive results. Via DNA
Gartner: Internet of Things to Shake Things Up
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become...
Week in Review: One mega effort fades, another makes debut
Astro’s plunge into e-commerce benefits other e-commerce players in Malaysia and consumers as well, says Karamjit Singh, whose attention was also caught by the launch...
Espresso, latte & tech: Why the new Starbucks COO is a techie
Starbucks appoints former Juniper CEO as COO to drive transformation Via DNA
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
LinkedIn’s Olivier Legrand re-elected as IAB Chair in new leadership council
The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
Forget Traditional Media: Online Search Now Most-Trusted, Popular Media Source
In another blow to beleaguered traditional media, a recent poll discovered that online search engines are winning the battle for status as most-trusted media source....
Astro makes strong plunge into e-commerce
Astro’s foray into e-commerce, led by its newly-launched home shopping channel, has Karamjit Singh intrigued as he looks what Astro’s Korean partner brings to the...
Palo Alto Networks seeks to offer definitive endpoint protection
Palo Alto Networks believes that its Traps Advanced Endpoint Protection addresses many of today’s trickiest security pain points, and heralds a paradigm shift from detection...
