Gawker’s ‘bullshit-free’ approach to video
While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of...
Category: Asia
Blakeman departs OMD APAC CEO job for a senior global UK-based role
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
Komli throws a 60-second pitch challenge to agencies
Komli Media has initiated a challenge that would see agency professionals hone the craft of pitching in 60 seconds. Dubbed as The 60-Second Pitch, the...
Native, content & other mktg ammunitions
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Banks riding high on mobile boom but consumers wary: BuzzCity
Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to...
Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
I’m an old-fashioned guy: Tony Fernandes on investments
AirAsia cofounder Tony Fernandes and his partners have launched incubator-accelerator Tune Labs to get into the sexy startup space, but expect him to pay close...
Cloud and security, and the changing Asian approach
Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according...
Malaysia: The velvet glove comes off the iron fist
Malaysia’s ruling coalition, the Barisan Nasional, bulldozed and bullied its way into passing a raft of legislations last week, sending a very clear message to...
Green Packet expects to be in the black this year: CEO
Green Packet has suffered losses for six consecutive years, and even shedding the burden of its P1 unit has not turned it around … yet....
If ‘Game of Thrones’ was an ad agency
Neel Williams is an associate creative director at The Martin Agency in Richmond, VA. If you’ve noticed a palpable anticipation in the air lately, it’s...
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
Week in Review: It’s R&D to us Asians, thank you
With GrabTaxi’s launch of a US$100mil R&D centre in Singapore, DNA founder Karamjit Singh has some questions answered – but of course now has more...
AirAsia cofounders launch SEA startup incubator, accelerator
Three of Malaysia’s top entrepreneurs – Tony Fernandes, Kamarudin Meranun and Lim Kian Onn – have launched their latest venture, Tune Labs: A startup incubator...
Infographic: Home is where the household data is
Most marketers probably think they have a solid handle on understanding consumer households. The problem is, they’re most likely doing it based on little more...
