Competing trend of news syndicators delivering targeted ads
With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power...
Category: Asia
Singtel launches first-ever nationwide mktg push for SMEs
Singtel and Ogilvy & Mather Singapore have rolled out phase two of the 99 per cent SME movement to spur all consumers to support local...
News Corp Australia & Outbrain enter 3-yr partnership
News Corp Australia has signed an exclusive three-year output deal for content recommendation with content discovery platform Outbrain. The new partnership will see News Corp...
PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics....
Budget: Will 2016 ‘Commercialisation Year’ be different from 2014?
The ‘Malaysia Commercialisation Year’ declared for 2016 catches DNA founder Karamjit Singh’s attention, who admits he did not pay much attention to it when 2014...
Analysis: Making sense of the Dell-EMC mega-merger
On Oct 12, Dell Inc made a whopping US$67 takeover bid for EMC Corp. Since then there has been a myriad of stories out. Edwin...
Budget 2016: Startup goodies, MaGIC boost, ho-hum broadband (Updated)
Recognising that the majority of Malaysian mobile phone users, especially youth, are on prepaid accounts, the Government will be providing rebates on the Goods and...
Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
Indonesian President Joko ‘Jokowi’ Widodo is heading to the US and of course, Silicon Valley, next week. DNA founder Karamjit Singh shares why that is...
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
Facebook Makes the Grade: Social Site Gets A, But Room for Improvement for All Social Networks
When eMarketer asked executives from 29 companies (including advertising agencies and client-side marketers) to grade the “Big Three” social sites — Facebook, LinkedIn, Twitter —...
Asean Economic Community faces education, regulatory challenges
As the Association of South-East Asian Nations (Asean) gears up to become a single market with the implementation of the Asean Economic Community (AEC) in...
Lenovo refreshes Yoga line, doesn’t see Microsoft as competition
Lenovo believes Microsoft is more of a partner and less of a competitor, despite the launch of the Surface Pro 4 and Surface Book. DNA...
How Wunderman helped Microsoft’s artistic side bloom
Wunderman International Japan joined forces with teamLab, a digital artist group, to use Windows products in the creation of a signature, mind-bending piece of art....
Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
BBDO helps chocolate brand Dove experiment with ASMR videos
Chocolate brand Dove has launched the first ever ASMR (Autonomous Sensory Meridian Response) video to let consumers feel the silkiness within. For many years, Dove...
Data pick of the day: Dominance of Alphabet
With Alphabet set to post healthy financial results this week and hot on the heels of the announcement of YouTube Red, GlobalWebIndex looks at just how important...
