Want to determine the fate of our industry? Focus on the people
Written by Kelly Wenzel, CMO, Centro Advertising has always been – and will continue to be – a service industry, a people business. It’s one...
Category: Asia
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Week in Review: ‘Pay it forward’ culture key to MaGIC’s success
Cheryl Yeoh is leaving MaGIC, and with the Malaysian Government wanting MaGIC to focus on all entrepreneurs, not just tech startups, Karamjit Singh shares his...
Cheryl Yeoh leaves, MaGIC on quest for new CEO [Updated]
MaGIC CEO Cheryl Yeoh is leaving, and the Malaysian Government has engaged a head-hunting agency to find a replacement. Via DNA
Facebook’s Periscope-killer, Live Video, is rolling out to everyone
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
Decoding the state of programmatic in APAC
The programmatic route has become an important conversation for marketers and agencies. Comparatively newer to marketers in the region, the industry is still working on...
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
Another ‘carrot’ for publishers on Facebook – Instant Articles
Facebook has beta launched Instant Articles across Asia. As more people get their news on mobile devices, Facebook looks to offer a faster and richer...
Ginebra San Miguel, Inc. consolidates creative with Aspac
In a major consolidation, Philippine gin brand – Ginebra San Miguel, Inc. (GSMI) – is shifting its consolidated creative mandate to Aspac Creative Communications. The...
Making online news more social, and emotive
Philippines social news network Rappler has expanded to Indonesia, intent on creating a ripple effect on journalism and the community. Via DNA
Rappler.com: Menggebrak teknologi untuk masa depan media independen
Keterlibatan masyarakat kunci pertumbuhan rata-rata 100 persen dalam 3 tahun pertama Via DNA
Singapore food discovery startup Burpple lands US$6mil funding
Burpple, a digital guide to eating places in Singapore and Kuala Lumpur, said it will receive up to US$6 million in funding (approximately S$8.4 million)...
Disruption imminent: Making the connection, Part 2
Companies need to make data a part of their long-term strategy now to avoid pitfalls and disruptions in the future. Via DNA
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5 percent of individuals in key...
Analytics and the real world: Making the connection, Part 1
Analytics creates new opportunities and new ways to look at the world, and really meaningful outcomes, says SAS Institute Australia’s chief analytics officer Evan Stubbs....
