Saving the CIO, Part 1: Aligning business needs, fighting bureaucracy
CIOs need to understand and help solve business needs, or risk becoming obsolete, writes Benjamin Cher. Via DNA
Category: Asia
Snapchat’s linked with the NFL to sell big-name brands for a Super Bowl Live Story
Snapchat is ready for its Super Bowl debut. After missing out on the big game last year, it sold out its Live Story with the...
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
KFC brings back Plucka Duck in its first brand campaign in Australia
In a break from product-based advertising, KFC has launched its first-ever major brand campaign in Australia, aimed at bringing its values to life and connecting...
JWT reappointed as creative AOR for Changi Airport
Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved...
Viacom hires Amit Arora as VP – Strategy and Business Development, Asia
Viacom International Media Networks (VIMN) has appointed Amit Arora as Vice President of Strategy and Business Development, Asia, with immediate effect. Mr Arora will be...
How Deep Identity got its fairy-tale ending
Niche-within-a-niche tech startup Deep Identity got its fairy-tale ending, having been acquired by a bigger company in December 2015, writes Benjamin Cher. Via DNA
VLT Labs to help Cradle startups level-up
Cradle Fund is partnering with startup incubator VLT Labs to help CIP grant recipients take their business to the next level. Via DNA
Week in Review: MDeC’s unfinished business
MDeC is going back to one of the initial goals of the MSC vision, but its success will depend on the hunger of entrepreneurs. Via...
E-commerce fuels payment gateway boom, and vice versa
The e-commerce boom in Asia has benefited not just customers but also payment gateway providers, writes Benjamin Cher. Via DNA
People can’t stop searching for the ‘East Coast blizzard’ online — and other stats
There’s a massive blizzard affecting 75 million people across East Coast this weekend, just in case you didn’t hear. With warnings like “a direct hit” and “paralyzing”...
A New Silicon Valley in India? Storm Ventures Launches $10M Fund For Startups
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s...
Yahoo launches native ads via BrightRoll Exchange
Yahoo, Inc. has rolled out programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will...
John Seifert named Worldwide CEO of Ogilvy & Mather
With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as...
Helping local MSC Malaysia companies go global
MDeC will be focusing its efforts this year on helping local MSC companies go global, having already put a few initiatives in motion. Via DNA
Dell opens regional IoT lab in Singapore
Dell, in collaboration with Intel, launched an IoT lab in Singapore which will focus on public safety, industrial automation, and healthcare. Via DNA
