Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna. Per the organization’s announcement shared with...
Category: Asia
Review: A deeper look into Netflix, as a consumer
Edwin Yapp gives the Netflix service in Malaysia a test drive, and also compares it with rival services. Via DNA
Fenox and Infocom tie up to bring GnB Accelerator to SEA
Silicon Valley’s Fenox VC has entered into a partnership with Japanese IT service provider Infocom Corp to launch an Indonesian-based SEA accelerator programme. Via DNA
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Maxus Asia Pacific hires Nathan Cook as head of trading
Ajit Varghese, Regional CEO Maxus Asia-Pacific, has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Mr Cook joins as Simon Porter, the former Maxus...
DNA on BFM: Not quite your usual R&D path
It was a rare day on the Tech Talk show that Karamjit Singh spoke about a biotech firm and brought a guest on board as...
Apple vs FBI: What you need to know
If Apple sets a precedent by complying with this court order, then it will have to comply with all other court orders, writes Keith Rozario....
Yahoo forms committee to explore options of possible sale
After a disappointing fourth quarter results, Yahoo’s CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. As the company released further details of the...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
Survey: Last chance to tell us which ad formats check all the boxes
Comparing ad formats can feel a lot like comparing apples to oranges. We’ve narrowed down the factors that matter to four attributes, and now it’s...
Week in Review: Lessons in spectrum refarming and e-commerce
E-commerce and spectrum news in the region grabbed Karamjit Singh’s attention as Japanese players struggle, brick-and-mortar Indonesian players go online, and Singapore’s telco regulator shows...
Undeterred, IDA allows for fourth telco in Singapore (Updated)
The IDA has made the decision, after two public consultations, to allow for a fourth telco to enter Singapore, even allocating a sizable spectrum block...
‘Mobile Is Everything’: MWC 2016 Will Feature Major Product Debuts
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
