Havas Group SG consolidates its social & PR functions under Red Havas
In line with a global rebranding move, Havas Group Singapore has consolidated its social and PR functions under a new brand – Red Havas. Red...
Category: Asia
‘Beyond nine lives’: Salon’s new owners look to trim costs as they seek easy profit
Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Media Group disclosed in a...
KITKAT reminds people to snap out of GPS dramas
KITKAT has launched its latest campaign ‘Maps’ via Wunderman Thompson Sydney. Set in the Wild West, the newest iteration of the highly successful global platform...
Geometry Singapore appoints new Group Account Director
Geometry Singapore has appointed Jen Hoskote as Group Account Director reporting into Managing Director Jane Perry. In her new role, Jen will sit on the...
VMLY&R Melbourne boosts leadership team
Following a period of strong new business growth and creative expansion, VMLY&R Melbourne has bolstered its leadership team with several senior hires. Highly regarded leaders...
5G as an enabler of smart cities
It can even potentially power smart cities if set our minds to it. Via DNA
WeWork officially opens its doors with 1,900 person capacity
Workspace options include private offices for individuals or 100-person teams, dedicated desks, hot desks and membership which enables access to amenities and meeting spaces. Via...
Walmart grows e-commerce sales 37% with focus on grocery
Walmart’s e-commerce business continues to grow at double-digit rates. The retail giant reported Thursday during its first-quarter earnings that U.S. e-commerce sales have grown 37...
Voice marketing: Try and understand It
Hola! Our voice is one of the most powerful tools we have. We can persuade, deceive and engage, sometimes all within the same breath. It’s...
Lindt picks Ikon as media AOR for Australia
Following a highly contested competitive pitch, Ikon has been appointed media agency of record in Australia by market leader of premium quality chocolate, Lindt &...
Virgin Active extends digital mandate with Lion & Lion
Virgin Active Singapore has decided to extend its partnership with integrated digital marketing agency Lion & Lion. The extension increases Lion & Lion’s responsibilities from...
GroupM launches INCA in APAC
GroupM, WPP’s media investment management group, is launching its influencer marketing solution, INCA, in Asia Pacific. INCA connects brands to the widest network of trusted...
How subscription models can boost ad revenue
By Christian Printzell Halvorsen, CEO, Cxense Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist...
Axiata Group’s 2014 bold bet on digital begins to pay off
The real story in the Axiata-Mitsui deal lies in how Axiata Group made a bold bet on digital and it’s now paying off. Via DNA
Celcom announces 3 key management appointments; all external
Strengthens its corporate and overall operational management team. Via DNA
Philippa Brown named CEO of PHD Worldwide
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. has named Philippa Brown CEO of PHD Worldwide. Brown, who joins PHD from...
