Infographic: 50 percent of publishers recruit editors to create native ads
The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Via DigiDay
Category: Asia
Data use by publishers triples revenue in Q4 2015: Report
With the continuing shift towards mobile as the preferred device, data represents a powerful opportunity for publishers for monetising their apps. By 2020, about 90...
Ogilvy Group Australia names Head of Media
Ogilvy Group Australia has appointed Saurin Worthington to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative...
Hootsuite acquires Sales Prodigy to revolutionise social selling
Hootsuite has acquired Sales Prodigy, a mobile app built to help sales organisations tap into social selling opportunities. With Sales Prodigy, Hootsuite customers can quickly...
ADARA launches new customer metric based on travel spending
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
Will TM’s 100Mbps service excite consumers?
Telekom Malaysia has launched its 100Mbps Unifi plan that it hopes will allow customers to enjoy its service more than ever. But will they fork...
Celcom: We don’t want to be a dumb pipe
For ‘Big Three’ operator Celcom Axiata, the launch of its three new OTT services carries one simple message: ‘We don’t want to be a dumb pipe.’...
How to keep the spark in the client-agency marriage
A client-agency relationship is akin to being in a marriage in so many ways. On the surface, it is about two very different but complementary parties...
Dentsu Aegis Network acquires Darwin Marketing in China
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant...
Adknowledge Asia names Matt Sutton as first CEO
Adknowledge Asia has appointed Matt Sutton as its first CEO in the region. Mr Sutton will be responsible for driving the next wave of expansion for...
Outbrain boosts senior leadership in APAC as business accelerates
Outbrain has made two senior leadership appointments impacting Asia Pacific. The engagements reflect accelerating business growth of the organisation’s regional and national publisher networks, growing uptake of...
Women in STEM careers: Just do it
IBM executive security advisor Diana Kelley says that anyone can pursue a career in STEM-related fields, including women, and that they should ‘just do it.’...
Fintech startup Jojonomic out to redefine claims management
Jakarta fintech startup Jojonomic aims to tackle the hassle of claims management with its automated reimbursement management system, Jojonomic Pro. Via DNA
How to make your header-bidding container solution work for you
by Tim sheets, Senior Director of Monetization, OpenX Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a...
Pin This: Social Site Pinterest Now Testing Video Ads
Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett...
Singapore Computer Society: Nearly 50, but still focused
The Singapore Computer Society (SCS) has a long and storied past stretching back to its founding in 1967, writes Benjamin Cher. Via DNA
