Microsoft and Singapore’s NUS in data science pact
Singapore’s Smart Nation initiative received a boost with the twin announcement of a new data science institute and the signing of an MoU between Microsoft...
Category: Asia
Microsoft, Vivoom Collaborate on Mobile-First User-Generated Marketing Strategy
Vivoom, a mobile media company, has just forged a new user-generated marketing alliance with Microsoft. The partnership, we’re told, will encourage the creation and distribution...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
WTF Download: Programmatic TV spend to top $17 billion by 2019
The post WTF Download: Programmatic TV spend to top $17 billion by 2019 appeared first on Digiday. Via DigiDay
Celcom revenue plunges … and 4 more things you should know
Celcom suffered one of its steepest revenue declines ever – but it also managed to throw in a surprise or two in Q1 2016. Via...
Senheng chief: Up close with dirty data
Having spent almost 20 years on his own data journey and having launched a BI company to serve SMEs, it is no surprise that Lim...
Twitter eases character limits on tweets with new rules
Twitter will allow its users to say more in the 140 character limit by doing away with certain rules. In the coming months, adding videos,...
Pizza Hut Asia trials SoftBank’s robot for MasteCard payments
MasterCard unveiled the first commerce application for SoftBank Robotics’ humanoid robot Pepper. The application will be powered by MasterPass, the global digital payment service from...
JWT hires Marco Versolato as CCO for Singapore & Global Lux ECD
J. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for...
When branding matters more
Content marketing is growing at an unprecedented pace for publishers and today, many have realised the potential, building their business and offerings to leverage this...
Desktop pre-roll remained king in Southeast Asia in Q1: Study
Desktop pre-roll continues to be the preferred ad format for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90 per cent...
Dentsu Singapore wins LTA and NEA accounts
Dentsu Singapore, part of Dentsu Aegis Network, has won two public accounts of the Land Transport Authority (LTA) and National Environment Agency (NEA). LTA has...
GoBear gives media mandate to Havas Media APAC
Havas Media has been appointed as the media agency of record for comparison site GoBear in Asia Pacific following a competitive pitch. GoBear is a...
Customer Engagement Survey: Brands Failing to Meet Mobile Communication Expectations
Ahead of the weekend, tyntec — a telecom-web convergence company — issued the results of its survey conducted in partnership with Ovum, which uncovers new...
