Ideate Media out to fill a ‘huge gaping hole,’ with the help of Douglas Adams
After three years of behind-the-scenes building, Malaysian company Ideate Media is ready to take the local creative content scene to the big stage of international...
Category: Asia
Building a legacy
Azrin Mohd Noor has been hailed as a bold visionary by his peers. This is not surprising, given that ‘vision’ is an important element and...
Ahead of India launch, Adways acquires POKKT app
Adways Inc, a Japan and Southeast Asia focused mobile marketing company, has acquired POKKT’s incentivised Android app, Pocket Money. The acquisition follows the launch of the Adways...
AXA, Publicis Hong Kong launch 2-in-1 insurance plan
In a first for Hong Kong, the launch of AXA’s Cancer and Stroke Therapy Insurance takes the delicate subject of critical illness’ and creates an...
Platform One, comScore partner to measure viewability in Japan
Platform One’s demand-side platform, MarketOne, has leveraged comScore’s validated Campaign Essentials (vCE) for digital campaign viewability measurement. comScore vCE allows advertisers to measure the in-view...
Brexit Brings Out the Creative Kings of Mobile and Ecommerce
On Friday, British voters blazed a bold and globe-shaking path toward freedom and independence from the European Union by opting to exit the EU. But...
Comment on FT’s website goes viral after Brexit vote
The British people plunged the world into a sea of uncertainty after it voted to leave the European Union in a startling result that has...
Week in Review: SEA e-commerce claims another high-profile victim
The ‘potential’ of South-East Asia’s e-commerce market claims another high-profile victim this year, with Ensogo joining Rakuten in announcing its withdrawal from the region’s e-commerce...
Digerati50: Out to make e-commerce ‘conversational’
DNA kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol...
Were there early warning signs of Ensogo’s SEA exit?
Ensogo’s announcement that it was shuttering all its e-commerce operations in SEA still came as a surprise to many, but there were early warning signs....
Tapp Commerce aims to ‘mobilise’ cash-based SEA, starting with Indonesia
Finland-based Tapp Commerce believes its mobile payment technology can bring ‘e-commerce down to the street level’ across the SEA region. Via DNA
How Mary Meeker sees the future of mobile
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive...
The Ensogo bombshell: Quits SEA e-commerce space, CEO resigns
A mere two months after speaking confidently of its latest pivot, Ensogo CEO Krzysztof Marszalek has stepped down and the company is closing all its...
Indonesian events management and analytics firm Loket secures Series A funding
Full-service events management technology, ticketing, and analytics company Loket has announced a Series A funding round, an undisclosed amount, led by US-based Sovereign’s Capital, with...
MMW Podcast: Pollfish’s Ray Beharry Talks Coming Era of Mobile-First Research
This week on the Mobile Marketing Watch podcast, we are joined for an important discussion by Ray Beharry, an adjunct instructor of mobile marketing at...
The do’s and don’ts of in-image ads
by Phil Schraeder, CFO and COO, GumGum We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear...
