Tencent: ‘Medical AI is very different’
Adequate sample size and regulatory constraints amongst the issues faced. Via DNA
Category: Asia
IAS builds connected TV verification solution
Connected Television (CTV) space is growing at a rapid pace, driven in no small part by devices like Roku, Apple TV and Amazon’s FireTV (eMarketer)....
Report: Why advertisers turn off brand safety controls
The post Report: Why advertisers turn off brand safety controls appeared first on Digiday. Via DigiDay
How DTC brands plot their PR strategies
Subscribe to the Digiday Retail Briefing: An email with news, quotes and stats covering the modernization of retail and e-commerce, delivered three times per week....
‘We can manage the mix better’: Why Getty took its marketing in-house
This article is part of a five-part series dedicated to the challenges and opportunities in content marketing. For Getty Images, working with external creative and...
Unlocking the best viewer experiences with content delivery networks
The concept of ‘content is king’ is long gone. The way viewers now consume content has changed dramatically. Viewers are breaking free of the confines...
UEM Sunrise showcases properties in festive Raya campaign
Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has released a new digitally led campaign for UEM Sunrise to commemorate the...
Dentsu names Regional Operating Officer for APAC and EMEA
George Patten has been appointed as Regional Operating Officer for Dentsu Aegis Network APAC, as part of the continuing transformation of the business, to enable...
JLL ties up with six climbers for its first sports sponsorship deal in APAC
JLL is sponsoring six up-and-coming athletes from Australia, Hong Kong, India, Japan and Singapore, bringing them one step closer to achieving their ambitions of competing...
Vice News looks to add to newsroom heading into 2020 election season
Vice News is expanding its digital news desk as the company moves forward on its plans to focus on a handful of core business areas...
Ikon Brisbane wins Metagenics account
Continuing its strong new business momentum Ikon Brisbane announces it has been appointed media agency of record for Metagenics, a provider of natural medicines in...
Dentsu One Bangkok appoints new ECD
Dentsu Aegis Network has appointed Supparat Thepparat as Executive Creative Director of Dentsu One Bangkok. In his role, he will assist Subun Khow, Chief Creative...
Review: Redmi Note 7, budget personified amidst challenges
Xiaomi Corp offers a ‘flagship-level experience’ at a cost-affordable price. Via DNA
TaniGroup secures US$10 mil in Series A funding
Agritech startup aims to Boost expansion and re-imagine agriculture in Indonesia. Via DNA
Brands are hiring IP watchdogs to help them manage Amazon’s vast gray market
As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around...
Content posting timings and how it supports your social media strategy
As marketers gain access to an increasingly large repertoire of tools, post timings still remain a tried and true, cost efficient method of maximising reach....
