WTF is Youku? A guide for brands
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
Category: Asia
How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
Best of the week: The Olympics show how media’s changed
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
Infographic: With native, most brands want readers’ attention to themselves
The post Infographic: With native, most brands want readers’ attention to themselves appeared first on Digiday. Via DigiDay
CtrlShift names new CEO, CFO & Malaysia Country Head
CtrlShift, a data-driven audience-focused marketing solutions company, has appointed three new appointments to its management team. Deepika Nikhilender, who joined CtrlShift earlier this year as...
Women’s Libbers
‘Women? You’re better off keeping chickens.’ Our teenage boys are talking about their girlfriends at the dinner table. But as a manager you can’t even...
Prodigious Singapore appoints Peter Short as Managing Director
Cross-media production specialists Prodigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in...
Crest, Publicis Shanghai celebrate Olympians
Since the first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can’t seem to resist...
GSMA Touts First Speakers for Mobile 360 Series – Middle East
On Monday, MMW was briefed by the GSMA on the freshly confirmed first wave speakers for its Mobile 360 Series – Middle East conference. The...
How brands are zeroing in on niche audiences with influencers
The post How brands are zeroing in on niche audiences with influencers appeared first on Digiday. Via DigiDay
Pollfish Promises Better Monetization, Feedback with Mobile Survey SDK
The global leader in mobile surveys, Pollfish, is now promising better monetization — as well as helpful in-app feedback — with its mobile survey SDK...
Behind the rise and fall of the NYT Now app
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
New Infographic Probes Why Twitter Matters to Marketers
A new infographic from WebpageFX Data takes a deep dive into a powerful question asked by many marketers today: why does Twitter matter? As it...
Business evolution in the digital Darwinism era
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
Yuri’s Jury: Unsportsmanlike advertisers sent home
‘What are you doing Jan?’ We’re in a meeting room just before a major presentation to an important client. ‘Oh, I’m just jotting down some...
