For holiday marketers, the best gift of all is engagement
by John Snyder, CEO, Grapeshot What are your plans for the holidays? Are you going with the full Clark Griswold experience or something more sedate?...
Category: Asia
BuzzFeed brings Tasty to Japan; Fox Sports brings native ads to the World Series
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing
The post Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing appeared first on Digiday. Via DigiDay
Money and Marketing on Mobile: How Much Does It Cost to Build an App Today?
It’s a question that innumerable businesses have been asking for years. But the answer to the question keeps changing with the times. So what is...
Native advertising – your first language in advertisement
The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively...
FB adds food delivery options & friend recommendations to Pages
Over 60 million businesses use Facebook Pages each month around the world and the Pages are visited by more than one billion people. Last year,...
comScore launches multi-platform measurement in Vietnam
comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population....
Progress launches cloud platform DigitalFactory
Progress has launched the Progress®DigitalFactory™, a cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences that meet...
JWT Jakarta names Johan Shabudin as CEO Lulut Asmoro retires
J. Walter Thompson Asia Pacific has promoted Johan Shabudin to the role of Managing Director of J. Walter Thompson Jakarta. Mr Shabudin takes the reigns...
Criteo hires Elie Kanaan as EVP of Marketing
Criteo, the performance marketing technology company, has Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives...
McCann Health Shanghai gets new strategy head
McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect....
RadiumOne partners with Integral Ad Science on measurement
Data-driven marketing company RadiumOne has signed a global partnership with Integral Ad Science (IAS). The partnership aims to measure the quality of global digital media and...
What the potential Burberry and Coach merger says about luxury retail
A Burberry-Coach marriage would hardly make a power couple. Burberry is reportedly in talks to acquire Coach for an estimated $20 million, according to financial blog Betaville....
Can a Third-Party Logistics Company Really Save You Money?
Now that 96 of the Fortune 100 companies use third-party logistics (3PL) providers to handle shipping, it has become obvious that there must be concrete...
What agencies need to know about navigating a digital future now
Growth in these challenging times isn’t easy to come by, and more so in an agency landscape that’s fast-changing and rife with competition in digital...
