The Gen Z challenge: How marketers should engage with them
The Gen Z population numbers approximately two billion globally and a new AdReaction study from Kantar Millward Brown highlights that this generation its own distinct behaviours,...
Category: Asia
FB Audience Network serves ads to 1 billion people
Facebook Audience Network which was launched in October 2014 now serves around 1 billion people around the world, the company said in the latest figures...
WildAid China teams up with superstar Angelababy to save pangolins
WildAid, an environmental organisation that focuses on reducing the demand for wildlife products, together with Wunderman, a global digital agency, has just launched a China-based...
Clutch Purchases Persio to Extend Mobile Marketing Capabilities
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will...
Grey Group beefs up Asia leadership team with triple hire
Grey Group has unveiled a set of triple hires in a move to bolster its leadership core in Asia, with a special focus on Grey...
Trump tweets in support of L.L. Bean as the brand faces online backlash
L.L. Bean is the latest brand to find itself in the thick of the Trump maelstrom. The company has been facing social media backlash after...
MWG hires new Chief Strategy Officer in Greater China
McCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China. Yang moves from Leo Burnett Worldwide in Chicago, where she...
KRDS opens Hong Kong office
KRDS Hong Kong, part of the Paris headquartered KRDS Group has officially opened its doors in Hong Kong. Backed with the support of Invest HK,...
GK Software Launches Mobile Customer Engagement Platform
On Tuesday, GK Software announced the U.S. launch of its Mobile Customer Engagement platform. With over 10,000 stores and 5 million consumers already connected to...
‘You might as well get going’: Late newsroom start times have gone the way of drink carts and private offices
Staffers of The Boston Globe learned last week that as part of a newsroom reinvention, most of them would be expected to start work at 9 a.m. The...
Cheil hires Satit Jantawiwat as CCO of Thailand
Cheil Worldwide announced the appointment of Satit Jantawiwat as Chief Creative Officer of Cheil Thailand effective from January to bolster its creative competitiveness in the...
C1X beefs up APAC business team
C1X Asia Pacific Pte Ltd, has appointed Swaminathan Iyer as its VP & Head Of Business for APAC (excluding Japan) based in Singapore. This announcement...
Carat wins Standard Chartered’s global media planning & buying mandate
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore...
4 Predictions for Mobile Marketing in 2017
The following is a guest contributed post by Rachel Lawrence, Social Media Planner/Buyer at R2integrated. 2017 may be a turning point for mobile marketing. According...
How celebrity death hoaxes power fake news
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
