OMD International names Sarah Hargreaves as Managing Partner
OMD International, the specialist unit that manages multi-national client assignments, has appointed Sarah Hargreaves as Managing Partner. In this role, Ms Hargreaves is leading the OMD...
Category: Asia
Christina Lim named Denstu Singapore’s MD
Dentsu Singapore, part of Dentsu Aegis Network, has appointed Christina Lim as Managing Director of Dentsu Singapore, effective May 15. Rosalynn Tay, who has been...
Don’t Mess with Mom, Marketers: Personalized Advertising Dissed by UK Mothers
While much marketing talk today is about personalization of advertising, it’s still a prickly area for both advertisers and consumers. One proof comes from an...
Instagram hits 700 mn monthly users mark
Beware Snapchat, Instagram is growing, and it’s growing fast. In the latest numbers released by Facebook-owned platform, Instagram now has 700 million monthly users. The last 100...
WFA’s Global Marketer Week moves to Tokyo for 2018
WFA’s next Global Marketer Week will take place from May 22 to 25, 2018 in Tokyo in collaboration with the Japanese Advertiser Association (JAA). Japan...
Josh Topolsky says The Outline ads’ clickthrough rate is 25 times the industry average
Josh Topolsky launched The Outline as an answer to the media’s desperate pursuit of scale, predicated on an outdated business model. Five months in, he said the...
FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members
Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard researchers, in partnership with mPulse...
Malaysia’s domestic focused SMEs lack motivation, expertise in going digital
SME Association of Malaysia president Michael Kang explains why SMEs are not ready to embrace digital and how to help them. Via DNA
Worst is over for Celcom, now all set to regain lost momentum
The worst is expected to be over for Celcom Axiata Bhd, and its CEO Michael Kuehner has a plan to turn the company around. Goh...
Digital needs better & efficient measurement standards: Kantar report
The year started on a critical note when Proctor & Gamble’s Chief Brand Officer Marc Pritchard threatened to pull spend from digital advertising as he...
Moving towards a machine learning economy in marketing
As the world evolves to a more digitised era, new and emerging innovations will disrupt the way different industries operate. In the field of marketing,...
Fidelity’s new ad gets investors prepared for ‘When the day comes’
Investment service company Fidelity International has launched a digitally-focused brand campaign entitled ‘When the Day Comes’. ‘When the Day Comes’ marks the first time Fidelity...
HSBC redesigns its entire card portfolio globally
HSBC has launched the biggest upgrade of its card portfolio in decades, developed through a collaboration with Shift., an independent branding firm tasked to redesign...
Infographic: As Brands Dive Into Stickers Here is Where Consumers are Sharing on Mobile
The following is a guest contributed post by Robert Ferrari of Bare Tree Media There is little doubt that stickers are having a moment. In...
Mind-numbing metrics: How algorithms help marketers get back to being creative
by Jonathan Gardner, VP communications, Turn It often seems like marketers don’t have much time to actually market. Especially when most hours in the day...
Industry Giants Team to Deliver Mobile Receipt Capture to Loyalty Programs
Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, announced this week a partnership with TPG Rewards, Inc., a premier...
