Thai publishers launch advertising alliance OPPA
.OPPA, Thailand’s online publisher co-operative, was launched on May 19, allowing brands to access an inventory from some of the country’s media properties via the...
Category: Asia
Taguchi launches local area marketing solution for Domino’s Australia
TaguchiMarketing Pty Ltd (Taguchi) and Domino’s Pizza Enterprises Australia launched the Taguchi Digital Marketing and Automation System as the local area marketing solution for Domino’s...
The ever-evolving world of cyber security
The cyber security challenge today isn’t merely about tools and technology Via DNA
Rakuten Trade launched, eyes 30% market share
Rakuten Trade Sdn Bhd, a joint-venture between Kenanga Investment Bank Bhd and Rakuten Securities Inc, hopes its new full fledge trading platform will capture a...
First Look: Verizon Raises the Mobile Customer Experience Bar for Today’s App Economy
MMW was privy to an advance look at big news today from Verizon. Verizon is rolling out an “evolution in mobile customer experience” designed to...
Infographic: Publishers choose scale over control when it comes to video
The post Infographic: Publishers choose scale over control when it comes to video appeared first on Digiday. Via DigiDay
Reputation Goes Mobile with New App
Reputation.com, a leading Online Reputation Management (ORM) platform, launched today Reputation Live — a new mobile app that allows frontline employees to invite customers to...
How to use mobile to lure APAC travellers this summer
With the Asia-Pacific travel market expected to grow to USD 488 billion by 2020, and USD 211.3 billion of that coming from online travel, there...
Cốc Cốc urges Vietnamese to help Alzheimer’s patients in new ad
Vietnam’s internet browser Cốc Cốc has introduced ‘The Forgetting Tab’, a creative campaign conceptualised by Isobar Vietnam to increase awareness of Alzheimer’s disease amongst Vietnamese....
Kees de Jong joins Sizmek as APAC GM
Sizmek has named Kees de Jong as the General Manager of its APAC operations. The company said Mr de Jong will be responsible for managing the...
Grab & Tinder make Singaporeans meet social media stars
Taxi-hailing company Grab has partnered with dating app Tinder in SIngapore so users can spend the day with their favourite social media personalities. On May...
A marketer cheatsheet for Snapchat’s latest lens, filter options
Snapchat is making several updates to its branded lenses and geofilters today. The key updates: The global sponsored lenses update lets users play around with...
Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits...
Companies will struggle with public cloud first-or-only strategy, says Michael Dell
Public cloud is twice as expensie as on premise, customers told Dell Via DNA
New Report Explores Advertising a Gift ‘Only a Mother Could Love’
With Mother’s Day fast approaching, it’s no secret that advertisers are stepping up efforts in dramatic fashion to reach buyers for mom. But are they...
