Facing pressure from US tech platforms, UK broadcasters’ battle for VOD heats up
The battle between broadcasters for advertising budgets in the U.K. is shifting from linear TV to video-on-demand. Sky, ITV and Channel 4 are accelerating efforts...
Category: Asia
Publicis Groupe appoints leadership team in North Asia
Publicis Groupe has formed North Asia as a region, comprised of China, Hong Kong, Taiwan, Korea and Japan. Effective immediately, Jane Lin-Baden (pictured), currently Managing...
Dentsu launches iProspect in Vietnam
Dentsu Aegis Network has signed an agreement to acquire Ambient Digital Vietnam – the independent digital media agency, launching iProspect in the market. The acquisition...
#sowhoknew: Why the show must always go on…
This is my foot. It’s bust as you can probably see. I knackered it last week just before I did the keynote speech at a...
Consider iProspect launches AI Business Intelligence Tool
Consider iProspect, the full-service digital marketing arm of Dentsu Aegis Network Malaysia, has launched an Artificial Intelligence (AI) business tool, named ‘Pronto’. Pronto was specifically...
Resist, retrograde, reglocalize, & recreate: Key consumer trends for 2019
UM, the strategic marketing and media agency network of IPG Mediabrands, has launched Remix Culture, the first culturally-focused iteration of its annual Wave X study...
Fredrik Gumpel named CEO for Lion & Lion
Effective 1st July 2019, Fredrik Gumpel steps in as Chief Executive Officer for digital marketing agency Lion & Lion, taking over from Casper Andersen. Gumpel...
How Manyavar tracked people from digital outdoor exposure to store visits
Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, conducted a recent campaign for retail brand Manyavar that tracked individuals from digital outdoor exposure...
Digital & social agency Kingdom Digital opens SG office
Kingdom Digital, an award-winning digital and social marketing agency in Malaysia, has expanded its operations to Singapore. This is the first international office for the...
Citing conflicts, WPP won’t participate in Accenture-led ad pitches
A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit,...
Harnessing creativity and technology with next-generation email
By Bill Magnuson Remember when looking at email involved a conscious decision, sitting down at work to see the latest from colleagues in an uncluttered...
Hearst is finding success in YouTube, and is pouring more resources into programming
In a sign of the times, Hearst is basing its video strategy around YouTube. YouTube has fueled much of Hearst Originals’ video revenue growth over...
SE Asians most likely to be delighted with automated customer experiences
Consumers in Southeast Asia are among those most likely to be delighted by completely automated interactions with a company, according to Adobe’s latest research. While...
Malaysian Airlines ‘balik kampung’ spot brings families together
Reprise Digital Malaysia devised a unique ‘balik kampung’ (homecoming) campaign with client Malaysian Airlines Berhad for the festive Ramadan/ Raya period. The two-part campaign launched...
Marriott partners with CNN to inspire global travellers through new digital content
Marriott International has partnered with CNN International Commercial (CNNIC) for a new digital initiative on CNN Travel which offers audiences an unparalleled travel insight into...
Havas Creative names new National Creative Director for India
Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as National Creative Director for Havas Creative, effective immediately. In...
