AIA Malaysia hands digital AOR to IPG Mediabrands
IPG Mediabrands, the global media arm of Interpublic Group (NYSE: IPG), has been appointed as the digital AOR for AIA Bhd., the insurance provider in Malaysia....
Category: APAC
Turner partners with Qualson to launch English language learning app
Turner Asia Pacific is partnering with Qualson, the Korean mobile product developer, to launch a new app that enables users of different ages to make...
Biggest turnout so far at penultimate HotShotz qualifier
Skills and talent come to the fore in close competition Via DNA
APeJ software market bounces back in 2H 2016: IDC
Software market grew 6.3% year over year during the second half of 2016 to reach US$18.9 billion. Via DNA
Mobile Ads Need to be Thumb-Stoppers Not Show-Stoppers
The following is a guest contributed post by Alex Burn, Creative Director, Collective. There’s a lot of noise being made about how clients and agencies...
Transparency & the new age marketer: Why it’s time to say goodbye to black box mktg
In recent years, marketers have been digging deeper to understand the “why” as well as the “how” of their digital marketing efforts. Measurement methods are...
Maxis’ new spot reunites an estranged couple
Ensemble Worldwide, IPG Mediabrands Malaysia’s creative agency and Maxis have teamed up on another video, this time for Raya 2017. ‘Wayang Sayang’ follows an estranged...
FCB restructures leadership team in Shanghai
Josephine Pan (pictured), currently managing director of FCB Shanghai, has been promoted to CEO of the agency’s Shanghai office. Ms Pan joined FCB Shanghai as...
comScore rolls out extended video reporting in China
comScore has launched its Extended Video offering in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content viewed,...
HitPay introduces HitPay Keyboard payment solution
Allows users to transfer funds without switching between apps. Via DNA
What does 5G herald for the region?
The GSMA predicts that commercial 5G networks will begin to be widely deployed at the start of the next decade and, by 2025, will provide...
#sowhoknew: My parents have no idea what I do for a job. Do yours?
I’ve been in the media planning / buying business for 30 years. And for the exact same amount of time I’ve been trying to explain...
Demystifying AR & VR: The game-changer revolutionising content mktg
Statistics show that VR and AR technology will have a projected economic impact by 2020 of USD 15.6 billion annually, and over the next few...
Mediamath & Gamma partner on premium inventory in APAC
Gamma, a Southeast Asia-based ad selling platform, has partnered with MediaMath to deliver localised, highly-targeted ad inventory for advertisers. Advertisers will be able to programmatically target...
Data pick of the day: 3 in 4 online TV subscribers also pay for cable/satellite TV
With the growth in online TV’s popularity, consumer habits have changed in content consumption. However, despite the shift in consumer habits, the importance of traditional...
First Look: Acquired.io Guts The Grunt Work out of User Acquisition
The founders of mobile marketing company AppScotch, acquired by AppAnnie, today launched their newest venture, Acquired.io. “The company has created the first centralized platform to...
