How to tap into the marketing power of SMS
Nordstrom is known for personal high-touch service, so it makes sense that the brand would look for marketing channels to offer simple, fast engagement and...
Category: APAC
Opinion: Stop Blaming Consumers For Terrible Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for advertisers. Unfortunately, most brands are...
Global marketers making radical changes to media management: WFA
Following the brand safety, viewability and transparency issues raised by the ANA’s reports from K2 and Ebiquity, many global brands have made major changes or...
HSBC fulfills a husband’s decades old promise to wife in new ad
J. Walter Thompson Singapore has created an integrated campaign for HSBC’s Visa Infinite Credit Card that reframes the value of luxury for discerning travelers. The...
Harman International to amplify APAC mktg for its lifestyle audio products
HARMAN International, the global player in connected car technology, lifestyle audio innovations, design and analytics, cloud services and IoT solutions, is boosting its marketing outreach for...
GBA Corporation Malaysia appoints BPN as its media agency
BPN, the media agency under IPG Mediabrands, has been appointed by GBA Corporation Sdn Bhd as its new agency. The appointment will also include solutions...
RetailMeNot Reveals Retailers’ Hits and Misses in Mobile Marketing
On Wednesday, RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store, shared with MMW the findings...
Silentmode secures US$582k funding from ADIF for its F&B based mobile POS
Startup plans to use the funding to accelerate sales and marketing, grow its team as well as explore regional markets in 2018. Via DNA
IDC announces best smart city initiatives in Asia Pacific
Intensified competition in the region shows cities are constantly contending for limited resources. Via DNA
How private marketplaces are cultivating trust in Japan’s advtg market
With one of the highest growth rates of real-time bidding in the world, Japan is rapidly embracing innovation in programmatic advertising. This expansion of programmatic...
BBDO Hong Kong bags AIDS Concern account
BBDO Hong Kong has won the AIDS Concern business following a four-agency pitch. AIDS Concern is the first non-government charity organisation established in Hong Kong...
CtrlShift hires new business development director for Thailand
CtrlShift, an audience solutions company, has appointed Apichakris Kalambasuta (Kris) as Director of Business Development to lead the delivery of CtrlShift’s solutions-oriented model – providing...
Why start-ups can’t afford to ignore the power of content mktg
It’s commonly said that nine out of 10 start-ups fail, and that only the most innovative products and services that hit multiple sweet spots will...
Salesfloor Rolls Out Advanced Mobile Messaging Solution for Store Associates
Ahead of the weekend, MMW learned that Salesfloor — a technology platform for omnichannel retail associates — announced a first-of-its-kind mobile messaging feature that connects...
US$7.4 million funding brings Zanroo closer to unicorn dream
The MarTech company aspires to go global with Thai tech and capabilities Via DNA
Telco Deep Dive 2017: Malaysian spectrum refarming: Where are we after a year?
Where are the Malaysian telcos at in regards to their spectrum refarming? DNA takes a look in its latest Telco Deep Dive. Via DNA
