Social media & prevalence of fake news in political campaigns
Time and again, we come across false stories doing rounds in social media pertaining to religion and political parties. With an increase in dependence of...
Category: APAC
Manulife targets Singaporeans with humourous ‘Cover Me Bro’ spot
A cheeky advertisement about critical illness insurance coverage? Manulife does just that with its ‘Cover Me Bro’ campaign in support of the launch of its...
Prophet opens new Shanghai office
Prophet, a global brand and marketing consultancy, is expanding into China by opening an office in Shanghai. To lead its China business, Prophet is bringing...
Adobe tackles transparency issues with SSP partnerships
Adobe has partnered with supply-side platform (SSP) and exchange partners to make all fees – including some that were previously undisclosed – fully transparent for marketers...
Week in Review: Corporate link the winning edge for MaGIC’s GAP
Getting more regional corporates to partner with its Global Accelerator Programme will help MaGIC achieve its goal of strengthening Malaysia’s position as the gateway to...
Dell unveils new IoT strategy
Believes it can drive the future of IoT with its new business unit. Via DNA
First Look: Ex-Google Innovation Lead Launches AI Platform for Influencer Marketing
Ahead of the weekend, Unity launched out of private beta to bring its AI influencer marketing platform to small and medium businesses who have been...
WPP objects to Bain’s offer to buy its ADK shares
WPP, has lashed out at private equity giant Bain Capital saying its offer to buy ADK “significantly undervalues” the company. It must be mentioned that...
Google launches new AdWords experience
With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new...
Alibaba to invest $15B on its new R&D program
Alibaba is setting up an innovation programme that will increase its research and development budget to $15 billion over the next three years. The programme...
Coach Inc. changes its name to Tapestry Inc.
Coach Inc., the well known leather goods brand is changing its corporate name to Tapestry Inc., a bid to broaden its image after acquiring the...
Mobile Marketing Association Releases New Data Tools
The Mobile Marketing Association recently announced the availability of new data tools and MMW was excited to learn all the details of this important development...
Facebook’s S. Asia and India MD Umang Bedi resigns
Umang Bedi, MD, India and South Asia at Facebook, has stepped down from his role. Mr Bedi joined Facebook in July 2016 after serving as managing...
Digital ad spend to increase by double digits in SEA: eMarketer
With mobile investment on the rise in the region, digital ad spending is set to grow in Southeast Asia, according to eMarketer’s latest forecast. Indonesia, Malaysia,...
Singapore Life shows live birth in launch film
Bringing a new life into the world is one of the most life-changing experiences of a parent. In that first moment when you hold your...
MediaMath adopts IAB’s ‘ads.txt’ to ensure legitimate publisher inventory
Programmatic firm MediaMath has launched an aggressive rollout of, the IAB’s ‘ads.txt’ initiative across its entire supply footprint. The rollout is immediate throughout MediaMath’s Curated Market...
