The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser...
Category: APAC
How advances in automation impact programmatic
The programmatic ecosystem has evolved significantly in only a few years. Personalised retargeting in particular has driven the fastest growing segment of digital advertising. Automation...
NAC picks Ogilvy Singapore as PR agency on record
Ogilvy has been appointed as Public Relations Agency of Record for Singapore’s National Arts Council (NAC), following a competitive pitch. The appointment builds on the agency’s...
State Street Global Advisors names Marketing Head for Asia
State Street Global Advisors, the asset management arm of State Street Corporation, has appointed Ellen Tsang as head of Marketing for Asia ex-Japan, effective April 3,...
PubMatic and Sizmek partner on transparency
PubMatic, the publisher-focused sell-side platform (SSP), has signed a global supply path optimization (SPO) partnership with Sizmek, the independent buy-side advertising platform. Sizmek now includes PubMatic...
Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by fraud, brand safety and transparency...
HMD Global releases value driven dynamic duo
Two new Nokia phones make a splash with a focus on value. Via DNA
Are Malaysian SMEs ready for Industry 4.0?
Local SMEs need to change their mindsets or risk getting left behind. Via DNA
Bandai Namco Entertainment picks VML for creative duties
VML Singapore has been appointed by BANDAI NAMCO Entertainment Asia Pte. Ltd. as its creative agency for their first-ever regional brand campaign. A global publisher...
UM names its first global brand safety officer
UM, the full-service marketing and media agency network of IPG Mediabrands, has appointed Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl...
Kristina Luburic to lead Ogilvy CommonHealth Australia as GM
Healthcare specialist agency Ogilvy CommonHealth Australia, has promoted Kristina Luburic to the role of General Manager, Ogilvy CommonHealth Australia. Previously Director of Medical Communications, Ms Luburic...
M&C Saatchi acquires creative agency Scarecrow
M&C Saatchi Worldwide is strengthening its presence in India with the acquisition of the agency, Scarecrow. Mumbai will be M&C Saatchi’s second office in India; its...
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification...
Digerati50: Infused with the ‘Boleh’ spirit
Patrick Grove keeps pushing it as he seeks to help shape the Digital Economy not just in Malaysia, but Southeast Asia as DNA’s only 3-peat...
Code Army unlocks the code behind a good startup
Lists its picks for the Khazanah KNEO programme and elaborates on what makes them special. Via DNA
Advertisers will spend 40.2% of their budgets on online in 2018
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from...
