The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads...
Category: APAC
Investing in gold with EmasDigi
Aims to educate the public about gold as an investment and boost financial inclusion in Indonesia. Via DNA
Has cashless finally arrived in Malaysia? Not really
Table is set for e-wallets to grow, but appetite for physical cash is stronger. Via DNA
IPG Mediabrands & Omnicom lead Season 3 of India’s Top Digital Planners
BW Businessworld and Digital Market Asia hosted the third season of DainikBhaskar.com presents India’s Top Digital Planners at MTV Flyp in Mumbai on April 28,...
The Laws Of Attraction In A Mobile-First World
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a constant challenge for app developers,...
Trust and transparency: The foundation for SEA’s digital advtg future
Unilever’s marketing supremo Keith Weed is never far from the headlines when it comes to the importance of building trust in digital advertising, and quite...
How Nike got footwear fanatics waiting in-line on Instagram
By tapping into avid Sneakerheads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the...
Kraft Heinz launches new biscuit brand Jif Jaf
Kraft Heinz has announced the launch of a new biscuit brand targeting young Chinese adults. KRAFT JIF JAF, a range of sandwich biscuits, wafers and...
Dentsu Isobar hires Emmanuel Flores Elias as Chief Business Transformation Officer
Dentsu Isobar has appointed Emmanuel Flores Elias as Chief Business Transformation Officer for Japan, effective immediately. In this newly created role, Mr Elias brings his...
Y&R Thailand appointed regional AOR for hospital operator BDMS
Bangkok Dusit Medical Services Plc (BDMS), Thailand’s private hospital operator, has appointed Y&R Thailand as its regional agency of record. Y&R won the business via...
Mindshare Vietnam names Shankar Rajagopal as new leader
Mindshare, the global media agency network that is part of WPP, has appointed Shankar Rajagopal as the Leader of Mindshare Vietnam. With marketing communications experience...
Meltwater acquires social analytics company Sysomos
Meltwater has acquired Sysomos, a social analytics and engagement platform. The addition of Sysomos to Meltwater enables organisations to analyse social media, news and other...
Funds invested via Bareksa hit US$72mil
The startup provides a platform for users to invest in mutual funds in Indonesia. Via DNA
Huawei’s P20 rises above the crowd
A major improvement over last year’s model, the P20 shows what an affordable flagship model should have. Via DNA
How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its...
How publishers in Japan can optimize their mobile inventory
Globally, ad spend is predicted to hit $589.5 billion this year and Japan is one of the countries that will see a sizeable increase in...
