7 ways tech will change how retailers compete with customer experience
Delivering a superior customer experience (CX) is key to a company’s success today. Companies in Asia Pacific are increasingly realising the importance and benefits of...
Category: APAC
Cars meet Monsters in Johnson’s Baby’s ‘Playstreet’ campaign for safer streets
In the past, Filipino kids have grown up safely playing on the streets. But the sudden influx of vehicles and the lack of street signs...
MP & Silva bags Chinese Taipei Mixed Martial Arts account
MP & Silva has been appointed as the media distribution and commercial partner of Way of the Dragon (WOTD) Sports Company, which is official partner...
Data pick of the day: 38% in China use Alipay
Ant Financial’s Alipay leads the mobile payments market in China according to a new chart by GlobalWebIndex. It is followed by WeChat Pay at the...
Sony launches new Extra Bass line of wireless speakers
The new speaker range combines tech and aesthetic design for better sound experience. Via DNA
CA Technologies appoints Gene Ng as VP of security for APJ
Will help customers make security a competitive advantage. Via DNA
Is general display advertising back in Australia?
Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the...
KFC engages NRL fans via new fan engagement app
KFC has launched KFC Viewer Verdict, the ultimate fan engagement platform which empowers fans to play a real-time fan-version of the NRL video referee. KFC...
Text100 Malaysia appoints new Creative Director
Global marketing communications agency, Text100, has appointed Joos Khor as its new Creative Director for Malaysia. Leading the Malaysian Creative Team, Mr Khor is tasked to oversee...
Tangrams announces 2018 shortlist
Tangrams, APAC’s regional effectiveness and strategy awards, has announced 167 shortlisted entries for 2018. Joe Pullos, Spikes Asia and Tangrams Festivals Director commented, “Every year...
Huawei moves up on Forbes Most Valuable Brands of 2018
Ranked 79th, it’s China’s only company to be featured in the global list. Via DNA
‘Do it first and ask for forgiveness later’
The Malaysian fintech scene needs more supportive regulation to thrive say panellists at the recent Cyberjaya Startup Summit. Via DNA
China accounts for 3 fastest rising brands globally: BrandZ
Bingeing on Netflix boxsets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year of...
Everything marketers need to know about ad fraud & how to deal with it
The extent of ad fraud – which was forecast to cost brands $16.4 billion globally in 2017 – confirms just how crucial it is for...
Hahn gets Australians connecting over ‘beer banter’
Australian beer brand, Hahn, launched a new brand platform this week; ‘Hahn – Now You’re Talking,’ positioning itself as the beer that celebrates conversations between...
Reprise names APAC MD
IPG Mediabrands, the global media arm of Interpublic Group, has appointed Ben Poole as Managing Director for Reprise Asia-Pacific. Reprise is IPG Mediabrands full-service digital-first...
