How Rally APAC Convinces Brands to Invest in Social Marketing
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Source: ClickZ...
Category: APAC
Silicon Valley Betting on Mobile, Online Casino Ventures
Some in Silicon Valley are ready to take a huge gamble on the future of mobile and online casinos. As legal provisions preventing real-money gaming...
Bill Gates: Microsoft Not Innovating Fast Enough
In a new interview with “CBS This Morning,” Microsoft Chairman Bill Gates tells Charlie Rose that Microsoft isn’t innovating at an acceptable rate. It’s a...
Take Control of Tagging with Google Tag Manager (Part 1 of 3)
Adding third-party tags to your website is part and parcel of being a digital practitioner. Let’s get started by exploring 4 key areas. Source: ClickZ...
Publicis gets regional digital lead
Regional – Publicis has appointed ex-engagement director of Possible Worldwide Sandeep Padubidri as its regional digital business lead. Source: Marketing Interactive
Mediakeys grabs ICBC airport media business
Beijing – Mediakeys grabs the Chinese bank’s media buying business across eight international airports. Source: Marketing Interactive
Hello Facebook Graph Search, Goodbye Google?
As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Source: ClickZ Asia
Top mHealth Stories of the Week
The field of mobile healthcare is producing almost as many headlines as headway these days. In case you’re yet to check out our sister site...
Is Microsoft’s Stubbornness Becoming Too Costly?
Microsoft is failing to collect on billions of dollars annually as a direct result of the company’s unwillingness to quickly hash out a deal with...
Global Payments Veteran Tapped to Drive PayAnywhere Product Leadership
Even though the new year is only six weeks old, MMW has already observed a consistent and steady shifting of top industry talents toward the...
Vimeo Takes Aim at Twitter’s Vine
Video in social media is becoming an undeniable phenomenon. Following the recent launch of video on Twitter through Vine, Vimeo is also getting on board...
Orbitz Worldwide ropes in Publicitas
India – Global online travel company Orbitz Worldwide has inked an exclusive sales partnership with Publicitas Digital, the digital arm of international media service agency...
Case Study: GP Batteries’ 330% site growth
Hong Kong – Hong Kong battery giant went up on e-commerce last summer and saw substantial growth after launching supporting digital tactics. Source: Marketing Interactive
Changi Airport Taps the Power of Photo-Sharing via Instagram
In this Q&A, Changi’s community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Source: ClickZ...
The social media agency war: Who’s winning?
Global – With social media budgets set to rise further, agencies are promoting their social media offerings, with pure play social media agencies gaining prominence....
ZO: What’s next for China online
Beijing – Online advertising expenditure will grow to more than RMB100 billion by 2015, ZenithOptimedia predicts. Source: Marketing Interactive
