Chips Ahoy China Makes Digital Debut on April Fools
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day. Source: ClickZ Asia
Category: APAC
Fidelity Contrafund Cuts Bet on Apple
As shares of AAPL continue their decline on Wall Street, Apple is struggling to regain the confidence of investors. And, unfortunately for the tech giant,...
BlackBerry Planning New Smartphone Lineup
BlackBerry’s revival is just getting started. That’s according to BlackBerry chief executive Thorsten Heins. Beyond the launch of BB10, the struggling smartphone maker is reportedly...
Consumers Racing Toward Big Retailer Mobile Coupons
While the fate of once mighty daily deal giants like Groupon remains unknown, the future remains very bright for mobile coupons. As major retailers escalate...
Partners Gear Up for First Mobile Search Webinar
Hosted Numbers has announced their upcoming webinar, “Closing the Loop on Mobile Search Marketing.” A companion piece to their recently released white paper, the webinar...
Facebook to Make Major Android Announcement Next Week
On Thursday, Facebook began sending out invitations to a major media event scheduled for next week in Menlo Park, California. Scheduled for April 4th at...
Twitter Co-Founder at Work on New Mobile Startup
Twitter co-founder Biz Stone is purportedly working on a new mobile-centric startup. According to AllThingsD, the new company is called Jelly. Why? That’s anyone’s guess...
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Mercedes-Benz’s "breakout" YouTube video
Singapore – Mercedes-Benz launched a campaign for its A-Class model, using a special YouTube video that shows the car “crashing” the screen to illustrate the...
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Mercedes-Benz’ fake YouTube video
Singapore – In a bid to promote its new A-Class model, Mercedes-Benz launched a social media campaign, using a fake YouTube video to illustrate the...
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
PayAnywhere Ready for The Day When Cash is ‘Obsolete’
The team at PayAnywhere is in good shape for when that big day finally arrives – the day when cash is something our grandchildren may...
