Google, Apple Top Coca-Cola as The World’s Most Valuable Brands
Coca-Cola is losing its luster as a global brand, at least when its competing with Google and Apple. Apple and Google, respectively, took the top...
Category: APAC
Boost Mobile May Carry Apple’s iPhone 5S and 5C, Says Source
As a handful of U.S. carriers in the U.S. prepare to join AT&T, T-Mobile, Verizon, and Sprint this week by similarly introducing Apple’s new iPhone...
MMW: Top Five Stories of the Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. iOS 7 Makes...
StackMob Wants to Fuel Growing Mobile Ecosystem with New Service
Cloud-based mobile platform provider StackMob is busy plugging away at the new StackMob Service Partner Program, which is designed to help equip app development companies,...
Virgin Mobile to Carry Prepaid iPhone 5S, 5C October 1st
Virgin Mobile plans to launch Apple’s iPhone 5S and 5C on its network next week. Starting October 1st, the prepaid wireless carrier will offer both...
eMarketer: 2013 Mobile Ad Spending Up 80%
2013 is shaping up to be a banner year for mobile ad spend. According to the newest projections published this week by eMarketer, total digital...
Small U.S. Carriers Launching iPhone 5S, 5C Next Week
Next week, a handful of small U.S. mobile carriers will welcome Apple’s two new iPhones to their respective networks. As of this writing, Apple’s iPhone...
Brandscreen and Innity partner
Regional – Ad network Innity, Brandscreen and Japanese supply side platform YieldOne have partnered, in a move that sees further consolidation in the digital media...
Infographic: From Steve Jobs to Mark Zuckerberg, What’s The Anatomy of a Great CEO?
For as dissimilar as some of the world’s top CEOs may be in terms of their most celebrated personal and professional attributes, there are some...
BlackBerry Inks Deal to Go Private
BlackBerry has just announced that it will be taken private by a group led by Fairfax Financial Holdings. After Friday’s devastating news that more than...
Lynch to lead BBDO South China as ECD
Hong Kong – BBDO China has shifted Kevin Lynch from Shanghai to Hong Kong to take up the role of executive creative director for South...
Why pitching isn’t just about creatives
Singapore – Rather, it should be a time to assess an agency’s competencies and chemistry, says Mangham Gaxiola’s Stephen Mangham. Here’s how the agency worked...
Wall Street Nervously Watching Apple Stores on Friday
As the new iPhone 5S and iPhone 5C arrive at Apple stores today, shares of AAPL are trading without much upward or downward movement. Investors...
Private marketplaces on the rise
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
7 reasons why you lose sleep over digital
Data flux, no decision-making power, staffing, regulations, metrics – marketers spill their biggest stumbling blocks in the digital era. Via Marketing Interactive
iOS 7 Arrives: What You Need to Know Before Upgrading
With Apple releasing iOS 7 today, millions of iDevice owners will be making the upgrade to Apple’s most advanced mobile operating system to date. As...
