Rubicon Project hits NYSE; Wall St appears positive on ad tech
Another ad tech IPO was put to test on Wall Street when The Rubicon Project rang the opening bell of the New York Stock Exchange (NYSE)...
Category: APAC
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
IPG Mediabrands AU partners with specialists for programmatic in OOH
Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of...
amaysim names PHD Australia its media agency partner
amaysim, Australia’s low cost mobile service provider, has awarded PHD its media mandate following a competitive review process. The appointment will see PHD look after...
Time is running out, start the GST journey now
Too much focus on getting finance ready, leaving out IT Via DNA
Burufly hits 1mil users, eyes mobile push
Having hit one million registered users and over 600,000 monthly visitors, Indonesian-based startup Burufly is celebrating with a contest. Gabey Goh speaks to the founder...
Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia....
MediaCom extends global partnership with Volkswagen Group
MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership...
Astro full year earnings within analysts' estimates
Astro full year profits within analysts’ estimates Via DNA
Beware ‘street BYOD,’ say Gartner analysts
Organisations in Asia Pacific, where there are quite a number of emerging economies, are a bit behind the curve when it comes to enterprise BYOD,...
Inside IBM’s $100 Million Digital Marketing Investment
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
Five Qs to MediaMath’s Greg Williams on programmatic in Asia
For some, there is a conflict of interest between technology and creativity. For others, the two go hand in hand. Technology empowers creativity and also...
Why remarketing joined mobile & social in Komli’s focus areas
The seven-year old Komli made quite an announcement last month, when it decided to enter the remarketing DSP (demand side platform) space that puts it...
Data pick of the day: Tech products most discussed online
Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some,...
