Google's AdWords platform in Bahasa aimed at Malaysian SMEs
Google Malaysia has officially launched the Bahasa Malaysia (BM) or Malay version of its AdWords advertising platform in Malaysia, a move the search giant claimed...
Category: APAC
Why analytics & paid search teams should work closer
Search marketers were thrown into a tailspin in 2013 when Google began to use secure search to remove keyword data seen in Google Analytics for...
Johnnie Walker awards digital duties to VML IM2.0 in China
After two rounds of intensive pitching, VML IM2.0 Shanghai has won the Johnnie Walker account, responsible for all its interactive marketing efforts. Diageo’s Scotch whisky...
Data pick of the day: 34% users search products to buy through mobile
At a global level, 74 per cent of internet users say that they use the internet to search for products or services they want to...
Land Transport Authority SG appoints Dentsu for new campaign
Land Transport Authority of Singapore, the government body responsible for managing land transport infrastructure in the nation, is all set to launch a public education...
Cyberjaya to become global tech hub
Cyberview managing director Faris Yahaya talks to DNA founder Karamjit Singh about the new direction the property developer is taking and how this will make...
SEA ‘GenMobile’ less attached to devices, more attracted to flexi-work
A survey of the new breed of employees dubbed #GenMobile found that the majority have a tendency of working non-traditional work-hours and in flexible workplaces,...
Landing Pages Still Playing a Vital Role In Online Marketing
Over the years a variety of strategies, tactics, and tools have come and gone in the world of online marketing. However, one tool that continues...
Low revenue not a sign of ICON failure: MDeC
The ICON programme, now in its third iteration, was first launched in 2009. To date, the three ICON programmes have cumulatively generated over RM440,000 in...
Social intelligence: Malaysian SMEs ahead of Asean curve
SMEs in Malaysia are more apt to think their companies are ‘Socially-Intelligent Organisations’ than their Asean peers, according to a survey by Kelly Services, the...
Week in Review: A home run missed by GrabTaxi
Karamjit Singh still can’t shake off his disappointment that GrabTaxi did not reveal its Series A amount. Is he making a mountain out of a...
At ServiceRocket, ‘our support guys are our gladiators’
Global support and training company ServiceRocket’s biggest operations is now in Malaysia, and founder/ CEO Rob Castaneda believes it has hardly scratched the surface as...
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
‘I don’t think I even knew how to spell entrepreneur': ServiceRocket CEO
Don’t worry if you haven’t really heard of him: Rob Castaneda of Sydney-founded ServiceRocket still isn’t sure he’s quite got the hang of this whole...
Reducing IT fire fighting and improving business agility
Too much time spent fighting fires of maintenance and support and not enough time solving the underlying issues Via DNA
GrabTaxi raises Series A for undisclosed amount
GrabTaxi (MyTeksi in Malaysia) lands a substantial Series A round, reported to be in the region of US$10 million, with existing investor Singapore venture capital...
