Week in Review: DNA is global tech media too
DNA founder Karamjit Singh ponders the media strategy of Malaysian companies as they reach the global stage, and hopes they realise DNA too is a...
Category: APAC
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
Disrupt: Startups, don’t neglect public relations
Even at an early stage, startups have a story to tell Via DNA
Digital animation survivor Inspidea gears for rapid growth
12 years on, cash-rich Inspidea is primed for rapid growth with the support of various government initiatives and its own track record. Via DNA
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
Innovation: More punk rock and counterculture needed
‘Innovation’ is not some magical fairy dust that you can sprinkle over the economy to boost it, but is quite destructive and can be dangerous,...
MH370: Experts meet in KL to discuss ICT in aviation
More than than 50 high level experts from all over the world have confirmed their attendance at an ITU discussion of real-time flight monitoring even...
Mother Goose Part II: A desire to build great companies
In Part 2 of his story, DNA founder Karamjit Singh talks about the key points that entrepreneur Adam Hirsch emphasised in building up MGVD, including...
5 key takeaways from MMA Forum Singapore 2014
The annual Mobile Marketing Association Forum (MMA) Singapore 2014, held on May 22, 2014 in Singapore, witnessed over 250 delegates representing the mobile marketing ecosystem...
Service brands thrive in tech space as product-based struggle
Technology service companies have thrived in 2014 as compared to brands focused on products struggled. Among Millward Brown’s BrandZ Top 100 Most Valuable Global Brands...
How RTB can help in global mobile inventory monetisation
Monetising digital inventory has been one of the key issues facing businesses for a while now. Even as various online platforms are now seeing some...
Data pick of the day: WhatsApp now used by 19% onliners
Outside of China, 19 per cent of adults aged 16-64 are monthly users, representing a 30 per cent rise compared to six months ago. Perhaps...
Week in Review: TeAM in angst over Gen Y disconnect
Karamjit Singh feels the Technopreneur Association of Malaysia need not despair over its inability to connect to Gen Y. There are other generations of entrepreneurs...
MMA Debuts Info-Packed Mobile Marketing ‘Case Study Hub’
Consistent with the Mobile Marketing Association’s stated mission to cultivate knowledge and build capabilities for marketers and agencies, the MMA on Thursday launched what they...
eBay hack: Offer of Malaysian account details not authentic (Update 2)
Following the disclosure by online marketplace eBay this week that hackers had gained access to the personal data of customers, offers to sell the data have surfaced...
Contactless payments: Ecosystem cooperation key to success
MasterCard optimistic on overall contactless payment use Via DNA
