Sizmek, comScore, Nielsen partner for performance metrics
Sizmek is offering marketers a tool with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data...
Category: APAC
Many Asian banks still hesitant on IT transformation
Despite understanding the benefits that they can reap by upgrading their technology infrastructure, many local banks in Asia are still hesitant to embark on an...
Digerati50: The entrepreneur who turned down US$63mil
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
Week in Review: MOL listing will inspire SEA ecosystem
How many entrepreneurs throughout South-East Asia will be inspired by Ganesh Kumar Bangah’s MOL Global and its Nasdaq listing? Karamjit Singh wonders, while encouraging entrepreneurs...
Marketers Want to Know Who You Are: Data Collection Primary Mandate
Marketers want to know who their customers are. They’ve always wanted to know, actually, but today’s drive to digital is increasing demand on brands and...
So, what does LTE bring you, the user?
Edwin Yapp signs up for LTE and tells us his initital impressions of the much-talked about service. Via DNA
Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
MOL Global’s Ganesh Kumar Bangah on cusp of Nasdaq listing
Almost 20 years after beginning his entrepreneurial journey while still a teenager, Ganesh Kumar Bangah, MOL Global Inc founder and CEO, is on the cusp...
MOL Global IPO proceeds to be partly used to repay MDV loan
IPO proceeds will be used to repay debts, among other uses Via DNA
PR firms: Why not ‘adopt’ a startup … or two?
With many startups and entrepreneurs still struggling to get the hang of public relations, perhaps PR agencies should make pro bono work part of their...
Trend Micro now out to make mobile gaming safer
To help combat the rapid rise of malicious and high-risk mobile apps, Trend Micro Inc has come together with mobile game developers from around Asia...
Week in Review: Our suffering spouses
Karamjit Singh, having managed this part of his journey poorly, advices entrepreneurs to steel their spouses for the rough ride that lies along The Path...
Gamification a promising and untapped market: MDeC
MDeC believes that gamification is a potentially disruptive technology that can help companies transform themselves, and is urging Malaysian ICT companies to explore this relatively...
Mobile’s Not a Noun, It’s a Verb: Behavior is Everything
A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising...
YTL Comms’ Yasmin frontrunner for MDeC CEO job
With speculation rife over who will take over as the new head of the Multimedia Development Corporation (MDeC), YTL Communications executive director and former Microsoft Malaysia managing...
