Grey Group builds up the cricket fever for Gillette
With the Cricket World Cup taking grip, Grey Group India has launched a video for Gillette that salutes Indian cricket lovers and their passion towards...
Category: APAC
Lionsgate takes an unprecedented social media route for ‘Hunger Games’
Lionsgate is taking the social media route for the home video release of its movie ‘The Hunger Games: Mockingjay – Part 1′. Partnering with Sizmek, the social media...
Indonesia posts 607% increase in video ads: TubeMogul
Indonesia posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014. Via DNA
Myanmar gets its first e-commerce payment platform
Myanmar now has its first electronic commerce payments platform, developed and implemented by 2C2P, a leading South-East Asian payment services company, and Myanmar Payment Union...
Freenom launches .ml domain in Malaysia, expects business to boom
Freenom, which has just launched the .ml domain in Malaysia, expects to double its base of active domains to 60 million by April next year....
HP’s enterprise tablet strategy takes shape
At a recent media event in Singapore, HP’s Printing and Personal Systems (PPS) Group – soon to be known as HP Inc. – introduced a...
Google-Twitter: Another reminder of ending silos in media & devices
This is a stark reminder to all that different media and devices no longer operate in silos. Content, search, and social need to work closely...
Mobile is not a tiny billboard
The total spend on mobile advertising increased from USD 2.3 billion in 2010 to 25 billion in 2014 (Statista 2015) – that’s approximately a 246...
Wunderman gives its clients something to play with this CNY
Wunderman is ram-ping up for Chinese New Year with two interactive 3D campaigns aimed at marketers in Taiwan and China. In a Chinese-language-dominated society like Taiwan, ‘Wunderman’...
Micromax turns to Bollywood to give India Cricket World Cup anthem
In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’....
When Net Neutrality Policy Comes Down, FCC Likely to Permit Sponsored Data Programs
“When the new rules for net neutrality arrive, rest assured the big wireless carriers will be unhappy,” notes Mark Bergen in a recent commentary at...
Soft Space levels up, out to transform entire payment landscape
Malaysian digital payments startup Soft Space International Sdn Bhd is gearing for 2015 to be a red-letter year with a number of new solutions –...
Global cultural treasures we will lose for 20yrs under the TPP
What do Japan’s Blue Sky Library, Malaysia’s answer to John Wayne, and the first recorded composer from New Zealand, all have in common? They could...
Week in Review: Wisdom, delusion and the space between
This week Gabey Goh reflects on the wisdom, resources and advantages available to entrepreneurs – both visionary and crazy – who base themselves in Singapore....
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
Ecommerce in ASEAN 6 to grow 25% annually
The online retail market in the ASEAN 6 counries –Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam have the potential to grow 25 per cent annually...
