People > Technology + Brands, reminds SapientNitro’s K V Sridhar
Some marketers argue that with technological innovation and big data entering the marketing industry, creatives have taken a back seat and advertisers have forgotten how...
Category: APAC
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
Cybercriminals targeting healthcare organisations: Fortinet
Fortinet has warned that patient data is far more valuable to hackers on the black market than credit card numbers because it tends to contain...
FoodPanda raises another US$100mil, total US$310mil since launch
FoodPanda has announced a new funding round of US$100 million, led by Goldman Sachs. Existing investors, among them Rocket Internet SE, also participated in the...
Week in Review: Malaysia a second-tier hub, Singapore first?
Singapore has just about arrived as a global startup hub, while Malaysia is still struggling to become a regional one. Is there a role that...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Professionals in Singapore, Indonesia the most vocal at work: LinkedIn
Compared with their peers in Malaysia – where 64% of those surveyed said they are ‘yes employees’ – Singaporean professionals are more vocal but trail...
CloudFX and MDeC join hands to launch MalaysiaOneCloud
CloudFX Group has signed a Memorandum of Understanding (MoU) with Malaysia’s national ICT custodian Multimedia Development Corp (MDeC) to establish the MalaysiaOneCloud platform. Via DNA
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched...
Tao On The Road assigns digital mandate to Wunderman Shanghai
Wunderman Shanghai has been appointed as integrated communications agency of record forpopular travel appTao OnThe Road. Wunderman’s duties include leading strategy, creative and digital across...
Online playfield expands to health, edu, grocery, fin
From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing....
Ogilvy Sydney rolls out ‘Soothers’ for Nestlé
Soothers claims that they can soothe any number of sore throats in the latest campaign for Nestlé Soothers, developed by Ogilvy Sydney. “Our challenge was...
Dulux plans a new campaign for Weathershield Max
Dulux, a paints brand from AkzoNobel India has launched its ‘Crackproof+’ campaign showcasing Dulux’s advanced premium exterior emulsion: Weathershield Max. It is an extension to...
GST: Prepaid reloads to cost more for now, MCMC clarifies
Prepaid reloads will continue to be sold with the GST (Goods and Services Tax) added to the reload amount, according to industry regulator the Malaysian...
Regulators need to look at impact of digital content, streaming
Singapore’s regulators need to look at the impact of digital content and what it means for television in the country, especially with regards to domestic...
Meerkat & Periscope: Do the latest live streaming apps make sense for business?
Chances are you’ve either never heard of Meerkat and Periscope or you’ve already heard way too much. In the span of a few weeks, these...
