FB rolls out Pages Messaging feature
It is now easier for businesses which have Pages on Facebook to connect with their consumers as the social media platform has launched Pages Messaging...
Category: APAC
Post-restructuring, Rev Asia aims for No 1 spot in ‘social news’
After making the tough decision to shut down several lines of business, Malaysia’s Rev Asia Holdings Sdn Bhd has embarked on a three-year roadmap that...
The six domains of network security, and fighting IT
Cybersecurity can be broken down into six domains, all of which are necessary to secure todays’ networks, according to Matt Alderman of Tenable Network Security....
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
Brand storytelling; choose your roles wisely
Storytelling has been around for centuries – from etching hunting scenes on cave walls and telling tales around a fire, to remaking a literary classic...
How online video helps consumers in the I-want-to-do moment
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
Online hiring dips in SG, Malaysia; improves in Philippines
Singapore’s online hiring activities saw its steepest decline since April 2015 at -11 per cent year-over-year, according to the latest Monster data. Online hiring in...
Wunderman Philippines adds three GSK brands to kitty
Wunderman has furthered strengthened its relationship with GlaxoSmithKline (GSK) in the Asia Pacific region, with the pharmaceutical company tapping Wunderman Philippines to lead work for...
Singapore is using spyware, and its citizens can’t complain
The Singapore Government is using spyware that can copy files from your hard disk; record your Skype calls, e-mails, instant messages and passwords; and even...
Malaysian ICT spending to recover after September
The strong greenback and the implementation of the Goods and Services Tax (GST) from April 1 have hurt demand for ICT goods and services in...
You’re More Than an Email Address, But Studies Show Marketers Glued to Basic Data
Though the talk in digital advertising circles is all about the data that allows marketers to target customers, it’s slow going. Recent studies show that...
Week in Review: Startups can learn much from FashionValet’s founder
The chutzpah of FashionValet’s founder when up against a stronger funded competitor such as Zalora has Karamjit Singh wondering what Founder Institute’s Adeo Ressi will...
Online recruitment startup Scoot to take on the big boys
Launched only in April, Scoot wants to become the No 1 online recruitment portal in terms of listings within five years, cofounder Daniel Joshuia tells...
APAC audience data expenditure in Q1 decreases
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report...
Mobile drives FB’s revenue growth; video focus continues
Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected...
Android flagship showdown: Motorola vs OnePlus
It’s a David vs Goliath battle in the Android smartphone space as China’s young OnePlus unveils a low-priced, high-performance device to take on the likes...
