Top 10 programmatic tips from Sociomantic’s Benedict Hayes
Marketers often wonder if the proposition of programmatic playing a role in brand building realistic or ambitious? Benedict Hayes, Managing Director – SE Asia and India,...
Category: APAC
Havas HK names Andrew Cawte as head of media operations
Havas Media Group has appointed Andrew Cawte as the Managing Director of the agency’s Hong Kong operations. Mr Cawte joined Havas Media initially as the General Manager...
Week in Review: Of GMV and e-commerce startups
DNA looks at some of Garena’s numbers and breaks the news of the new MaGIC CEO, to be announced next week, writes Karamjit Singh. Via...
Innovation can be bred: Google creativity head
Innovation and creativity may not come naturally to everyone but that doesn’t mean it cannot be fostered, encouraged and developed, according to the head of...
New Funding, Customer Additions Drive Strong Growth for mPulse Mobile
mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs...
Bhinneka launches B2B platform in run-up to IPO
E-commerce company Bhinneka took a major step towards its planned IPO in 2018 by officially launching its Bhinneka Bisnis corporate procurement platform. Via DNA
Businesses in Malaysia more cloud-ready than Singapore: Study
Malaysian businesses are more cloud-ready than those in Singapore, according to the new Cloud Readiness Index (CRI) 2016 study recently released by the Asia Cloud...
Native advtg will be majority of mobile by 2020: FB study
With the growth of mobile as a medium faster than any other in the last four years, advertising formats on the medium have also grown....
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Isobar hires Cheyney Robinson as Chief Creative Officer
Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson...
Echelon Indonesia: Disrupted and disruptor, like a horse and carriage
In the middle of the battleground between startups and traditional companies, there is space for collaboration – if both parties can stop looking at each...
Even cows are going digital!
Microsoft Malaysia’s Dr Dzaharudin Mansor looks at what it means to adopt a data culture mindset – what it entails, and the sort of outcomes...
Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
LinkedIn’s opens first data centre outside of the US in Singapore
LinkedIn unveiled its first data centre outside of the US, in Singapore. The new data centre, spanning 23,500 square feet in Jurong, is one of...
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology
This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led...
Cards vs cash: Big boys vs the little guys
There will be room for only a few players in both the card and cash business – prepare for a bruising fight, write Anwar Jumabhoy...
