SMS Marketing: Guidelines To Get It Right
For companies big and small, the value of SMS marketing is a no-brainer. But doing it right takes plenty of careful planning and consideration. Studies...
Author: Copenhagen INK
Tencent Net Income Misses Estimates on WeChat Marketing
Tencent Holdings, China’s largest Internet company by market value, posted profit that missed analyst estimates as it boosted spending on e-commerce and marketing to compete...
Infographic: The Most Socially Connected Countries
With all the time Americans spend on Facebook, Twitter, and Pinterest, it is easy to guess that the United States is the most socially connected...
Why Millennial Media Bought Jumptap: The Mobile Ad Market Is Going Automated
Mobile advertising is hot. But mobile ad networks are struggling. There’s no clearer example of that than Millennial Media, which became the first publicly-traded mobile...
PlaceIQ Hires Tumblr’s Former Finance VP as First CFO
Mobile advertising technology company PlaceIQ has hired Scott Casey away from Yahoo! to be the first CFO in the company’s three-year history. Mr. Casey was...
5 Steps to Implement a Successful Bidding Strategy…
5 Steps to Implement a Successful Bidding Strategy in Paid Search: buff.ly/1d8FHHb
Asia playing larger role in Procter & Gamble’s…
Asia playing larger role in Procter & Gamble’s future: buff.ly/14aORfn
‘The Media Plan: Heading for extinction or just evolving?’, by Robert Webster, Chief Product Officer, Crimtan
At the end of July, ExchangeWire posted an article on the Vendor/Agency relationship. Having just crossed the Agency/Vendor divide (MediaCom to Crimtan), the article raised...
YouTube Hijacked by Notorious Adware Company: http…
YouTube Hijacked by Notorious Adware Company: buff.ly/13XznPn
The Listicle Era is (Sadly?) Here to Stay
Lists aren’t new, but thanks in large part to BuzzFeed, we are living in the Big Listicle Era. Most online publications — yes, Digiday is...
Three steps to mobile marketing mastery
It is no secret that mobile has taken over. In fact, by 2016, research firm Portio predicts that three out of four adults in the...
How misusing Tumblr might hinder your connection to the teen demographic
Below is a list of five brands using Tumblr well, but first a look into what a popular Tumblr user, Georgia Gore, thinks of more...
How to Avoid the SMS Spam Trap
On the heels of the Viacom SMS spam settlement, SMS… and spam… are on the minds of many today. It’s no secret that for small...
Viacom Reaches Settlement on SMS Spam Lawsuit
Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock...
‘Sambreel is Still Injecting Ads. Video Advertisers, Beware’, by Douglas de Jager, CEO spider.io
Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook...
