16 Differences Between Google Mobile & Desktop…
16 Differences Between Google Mobile & Desktop Search Results In 2012: buff.ly/18y32hi
Author: Copenhagen INK
Videology Q2 Infographic – European Video Market At-A-Glance
We do like a good infograph with tasty data points on them. The Videology “European-Market-At-A-Glance” infograph has some interesting data for video trends across the...
Beta Twitter Advertiser Rock/Creek Rocks The Social Stream
Independently owned-and-operated outdoor specialty retailer Rock/Creek has realized early return as one of Twitter’s early beta advertisers. The brand was founded 25 years ago as...
As TV And Digital Screens Blur, Audience-Buying Metrics, Not GRPs, Will Dominate
While audience measurement giants Nielsen and comScore have scrambled to meet online ad industry demands around TV’s gross ratings points, WPP Group’s Kantar Media has...
It’s Human vs. Robots in Ad Sales
The ad tech world recoils at the notion that the move to automated ad systems means replacing humans with robots. But that prospect doesn’t mean...
How Bid Retractions Can Defeat Ad Fraud — If Buyers and Sellers Cooperate
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: The Marketer’s Calendars
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Three important marketing lessons from Apple’s latest iPhone adverts
1. Creating sensual intrigue To most, hearing would be without question the second most important sense when it comes to video based advertising. Visually striking...
YuMe and Evidon Strengthen Viewer Control Within Interactive Video Advertising
Evidon InForm in YuMe Ads Allows Viewers to Easily Set Limitations on Data Collected by Advertisers REDWOOD CITY, Calif. & NEW YORK – YuMe, Inc. (NYSE:...
KitKat sends up tech companies by boasting its cho…
KitKat sends up tech companies by boasting its chocolate bar specifications: buff.ly/1dIx7AH
Databoard for Research Insights – Cool new tool fr…
Databoard for Research Insights – Cool new tool from Google to create Infographics: buff.ly/179Mi0J
Only a fifth of companies optimising paid for digital media
Our new Quarterly Digital Intelligence Briefing, entitled Optimising Paid Media, has found that just 21% of companies are carrying out ‘effective optimisation’ of media buying...
The brand message is important, but what you reall…
The brand message is important, but what you really need is a ‘content mindset’: buff.ly/150fsQm
Announcing DoubleClick Studio Layouts – Build rich…
Announcing DoubleClick Studio Layouts – Build rich media ads in minutes and get your ads live in hours: buff.ly/19kejmr
WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
