Samsung Tries to Capitalize on iPhone Frenzy with Ads on Apple Coverage
Tech news sites on Tuesday were awash with coverage of Apple’s latest iPhone announcement — and with ads from Apple rival Samsung. As Apple’s foremost...
Author: Copenhagen INK
Must Read: Twitter’s New Mobile Advantage
The ad world is still trying to figure exactly why Twitter forked out $300 million for mobile ad exchange MoPub, but former Facebook Exchange product...
New iPhones: How Much Are They and When Do They Launch?
Apple on Tuesday officially raised the curtain on two new iPhone. And by the end of next week, the iPhone 5S and iPhone 5C could...
Apple Debuts Touch ID for Unprecedented Security with iPhone 5S
Delivering an unprecedented degree of smartphone security, Apple today confirmed that the forthcoming iPhone 5S will feature a new fingerprint-scanning technology called Touch ID. The...
Apple Expected to Increase Marketing Presence Abroad with Low-Cost iPhone
Apple announced on Tuesday that it will start selling a lower-end, less costly version of the iPhone in an effort to find new markets in...
The one thing that all marketing is about
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
How to make website scraping easy
Why is web scraping important? If retailers want to increase their product visibility and display their product inventory across the various channels, data extraction is...
The Bottom Line: Turn Your Data Into Dollars
It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find...
Yahoo Names Ned Brody as SVP and Head of the Americas
SUNNYVALE, Calif. – Yahoo announced it has appointed Ned Brody as Senior Vice President and Head of the Americas, effective immediately. Brody will be responsible for...
Advertising Week 10th Anniversary Stars Align
Content, Data, Mobile, Native Ad, Privacy, Social, Video, Technology, 140 Start-Ups Take Center Stage at World’s Largest Industry Confab Pam Anderson, Tim Armstrong, Irving Azoff,...
Intrapreneurs: Fostering Digital’s Newest Entrepreneurs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
In Fantasy Football, Men Go Long for Mobile
The NFL season kicks off today, and fantasy football is all the rage. A Google News search on the topic currently yields about 46.2 million...
Bloomberg’s Online Video Success Story: http://t.c…
Bloomberg’s Online Video Success Story: buff.ly/18Le2Ia
How Marketers Can Take Data-Driven Content Creatio…
How Marketers Can Take Data-Driven Content Creation to the Next Level: buff.ly/18LcyOi
Twitter Acquires MoPub for $350 Million In Order T…
Twitter Acquires MoPub for $350 Million In Order To Build An Ad Exchange: buff.ly/18Ld5j7
Dunnhumby-Datalogix Study Upends Assumptions On Price Sensitivity
Marketers should broaden their view of the price-sensitivity spectrum or risk missing out on valuable consumer behaviors that impact their media buys, one study suggests....
