MSN’s Withdrawal From ‘Original Content’ Could Be Bing’s (Marginal) Gain
The major reorg that retiring Microsoft CEO Steve Ballmer engineered two months ago is resulting in the end of its portal MSN producing original content....
Author: Copenhagen INK
Things We Learned: Sometimes Brands Should Keep Quiet
Tina Brown’s exit stage left from The Daily Beast could mark the end of an era in media. The buzzy success she had with Vanity...
Infographic: Vine Videos – The Facts: http://t.co/…
Infographic: Vine Videos – The Facts: buff.ly/17uvqSz
Mobile banking on the rise Mobile makes consumers feel “in control”
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank? Over the coming years, this issue will have...
Financial Times Summit: Why Marketers Need To Be ‘Intelligent Consumers’ of Data
Is big data “too big” a challenge for marketers? This was a question posed to panelists today at the Financial Times’ Future of Marketing Summit,...
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
FBX Gains Velocity. Next Up: Mobile Inventory?
In Facebook’s last earnings call, Sheryl Sandberg surprised some by saying the Facebook Exchange “is actually a very small part of our business.” That may be...
Ogilvy & Mather Exec: ‘Demographics Mean Nothing’
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
OPS: Digital Media Shifts Seasons
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big...
Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
Xaxis Names Henry Stokes Director, Client Development for APAC; Elevates Arshan Saha to Director, Southeast Asia
Moves Reflect Continuing Growth in APAC Region; Company to Expand Presence from Nine Markets to Thirteen by Year’s End SINGAPORE – Xaxis, the world’s largest audience...
Acxiom Launches New Consumer Portal
AboutTheData.com aims to give consumers access, transparency and choice LITTLE ROCK, Ark. – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company announced the unveiling...
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Major Publishers Untroubled by Ad Blocking: http:/…
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#LetsEatTogether Coca-Cola Live Tweets Case Study:…
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Matej Novak, MD, Czech Publisher Exchange Discusses the Premium Publisher Consortium
With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit. ExchangeWire spoke to Matej Novak,...
