Price Sensitivity Does Not Equate With Brand Promiscuity or Demographics CINCINNATI – According to a new research report published by dunnhumby, the world’s leading customer science company,...
Heart-Tugging Thai Ad Tells Epic Story in 3 Minutes: buff.ly/18BwcjR
Gigya, a SaaS-based platform connecting brands to permission-based consumer identity and behavior data, has raised $25 million in funding led by Greenspring Associates, bringing its...
Aw damn – even AdMonsters is embracing the listicle. But we’ve got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing...
<a href="http://www.exchangewire.com/blog/2013/09/19/RTB-brings-the-northern-lights-to-the-nordic-media-scene-by-gareth-holmes-commercial-director-emea-pubmatic/gcolour1-3/” rel=”attachment wp-att-26975″>Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic and gripping...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
10 Features Unique To Bing Ads That You Might Not Know About: buff.ly/1aVwuDQ via @sengineland
New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theermann: buff.ly/1eT6kmL
French ad firm Criteo files for $190 million U.S. IPO: buff.ly/1eT66w3
WeChat & Line: Asia’s Fastest-Growing Social Marketing Platforms buff.ly/18cEWZz
Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage: buff.ly/1eqwdJD
Global – At least 18% of advertisers and agencies in APAC have started their own private marketplaces, says a study on the progress of the...
Data flux, no decision-making power, staffing, regulations, metrics – marketers spill their biggest stumbling blocks in the digital era. Via Marketing Interactive
This year’s Dmexco conference in Cologne, Germany, has drawn roughly 26,000 attendees, vendors and other visitors. Yesterday they streamed into the standing-room-only Congress Hall to...
Microsoft launches new Bing logo, design refresh: buff.ly/1eqw9JP
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