The Advertising Industry Has a Big Crush on Big Data
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
Author: Copenhagen INK
Line Adds Vine-Style Clip Maker & Video Callin…
Line Adds Vine-Style Clip Maker & Video Calling To Its Mobile Messaging Platform: buff.ly/1dHA8ip
Publisher Forum Europe: Staying Competitive with Innovation
Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here’s what he had to say on some...
Adap.tv Pathway Now Powers TV Advertising, Strengthens Mobile Capabilities with Audience Anywhere
Combines the reach of traditional TV advertising with the audience targeting capabilities of digital video across screens SAN MATEO, Calif. — Adap.tv, the technology partner of choice for...
GSMA Mobile World Congress 2014
24 to 27 February, 2014 Fira Gran Via, Barcelona, Spain Mobile World Congress is the blueprint for the NEXT big innovation. Whatever is coming NEXT...
Consumers Feel Certain Online Ad Formats Detrimental to Their Web Experience
Survey Shows That Page Takeovers and Middle of Page Ads Are Unpopular, While Bottom of Article Placements Are Welcome NEW YORK – Online advertising can greatly...
Appsnack Announced as Finalist in Digiday’s Mobi Awards for Best Mobile Branding Campaign and Best Mobile Ad Network
Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400% EMERYVILLE, Calif....
BlackBerry finds a buyer, finally: http://t.co/sgm…
BlackBerry finds a buyer, finally: buff.ly/1b8gI8S
Three reasons why Big Data is a big load of balone…
Three reasons why Big Data is a big load of baloney: buff.ly/1dFaOcG
Do We Still Need Third-Party Ad Servers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Millennial Measurement; New IAB Video Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to...
Is Programmatic Ad Buying Ready for Primetime?
Our coverage of Advertising Week is brought to you by Dstillery, the former Media6Degrees. Dstillery is at the forefront of advertising technology, pioneering new ways...
AOL’s Programmatic Upfront: A Pitch To Automate Direct Sales
AOL finally answered the question “What is a programmatic upfront?” by saying it would put its money where its mouth is: starting in 2014, it...
Qualaroo delivers marketer and funnel conversion i…
Qualaroo delivers marketer and funnel conversion insights with its new mobile Web survey tool: buff.ly/1b85mkY
AOL Claims Real Ad Deals For Its ‘Programmatic’ Upfront
AOL is claiming that its “programmatic upfront” is more than just a party. Two brands and five agencies have committed to buy AOL’s ad placements...
Microsoft Doubles Down on Surface Marketing Despite $900 Million Write-down
Undeterred by a massive write-down of its first generation of tablets, Microsoft will aggressively market its updated line of Surface devices after working to address...
